George Seli - 10 Minutes News for Hoteliers - Page 2

2 min

‘Love Letter’ to the California Desert: Living Room at Hotel Wren

🏨 Opened in March 2025 in Twentynine Palms, California, Hotel Wren is a reimagined 1940s lodge near Joshua Tree National Park. Owner Jessica Pell, founder of Manola Studio, preserved the 12-room property's historic character while adding elements like hand-painted tiles and a desert-inspired color scheme. Guests often come from Los Angeles, driving 2.5 hours. The hotel offers vintage deadstock fabrics, hand-picked decor, curated readings on nature, and custom millwork by Nik Gelormino. A mural by Kim Swift adorns the space.

10 min

Successful Spas: Best Practices to Meet Guest Expectations and Drive Revenue

🧖‍♀️ Alfredo Gonzalez, JW Marriott Orlando, and Toni Yates, The Spa at Hotel Florence, report steady spa revenue growth, emphasizing wellness trends. Alain Negueloua notes 80-minute massages as new standards. Maggy Dunphy observes a shift to day-use options, highlighting guests' price sensitivity. Sustainability is a priority, with Eminence Organic Skin Care planting over 20,000 trees. Popular treatments include CBD massages, HydraFacials, and touchless options like cryotherapy. Spa designs blend luxury with nature, fostering tranquility and guest satisfaction.

4 min

Aimbridge Hospitality Expands the Reach of Its In-House Marketing Agency

📈 Aimbridge Hospitality's Second Wave, comprising 65 team members, manages marketing for 850 hotels and is expanding globally, starting in Latin America. This in-house agency offers brand strategy, digital marketing, and AI-powered tools, like those used to rebrand The Queen Mary. Recent AI applications allowed for a rapid two-month brand transformation in Miami. Second Wave aims for proactive campaign strategies by leveraging extensive data insights, including ROI and occupancy trends, to inform marketing efforts.

3 min

Streamlining Sustainability: Technology Is Facilitating Green Initiatives

🌎 Emma Cox, ClimeCo's chief commercial officer, highlights a surge in tech solutions aiding hotel sustainability. Over the past 5 years, automated processes have replaced manual ones, facilitating carbon emission calculations and offset purchases for hotels. ClimeCo's Digital Carbon Solutions offers customizable tools that integrate easily with platforms like Hilton's LightStay. Future enhancements may include app-based offset options and loyalty programs supporting decarbonization projects to attract eco-conscious travelers and align with corporate CSR objectives.

1 min

Mountain Modern Sedona: Basecamp for Exploration

🏖️ In May 2025, Crystal Creek Capital launched the Mountain Modern Sedona in Sedona, Arizona, transforming the former Sedona Real Inn & Suites. This 89-room hotel, including oversized guestrooms, studios, and suites, features an outdoor pool, hot tub, and The Den, a restaurant-social hub. Located across eight buildings, it serves as a basecamp for outdoor enthusiasts with amenities like a bike repair station and gear walls. The hotel’s interiors are adorned with Ryan Sheets' nature photography.

2 min

The Signature Suites at The Trail Hotel: Rooms With a View of Kentucky’s Famed Spirit

🍾 The Trail Hotel opened in May in Bardstown, Kentucky, transforming the historic 1970 Holiday Inn into a luxury bourbon-themed hotel with 95 rooms. Eight Signature Suites offer unique bourbon experiences. The Limestone Suite highlights bourbon's limestone water with historical maps, while the Mash Bill Suite focuses on bourbon grains with recipe cards. The Prohibition Suite evokes a 1920s speakeasy, and the Distiller’s Den Suite honors bourbon pioneers with themed decor.

6 min

Shared Success: Best Practices for an Optimal Franchisor–Franchisee Relationship

💼 BWH Hotels and Choice Hotels prioritize trust with franchisees through transparent communication and support. 🗓️ In 2024, Choice University saw nearly 2 million course completions, boosting LTR scores by 1.4 points. 🏆 Both brands emphasize franchisee success via learning resources, innovation, and recognition. 🌐 Multi-channel communication, including newsletters, webinars, and an online portal, ensures franchisee engagement. 🤝 Franchisee Tanna Zywina highlights BWH’s collaborative structure, enhancing relationships and hotel performance.

5 min

Stepping Up Sanitation: The Increasing Power and Efficiency of Cleaners and Disinfectants

🧪 In 2025, a study with over 500 hotel consumers emphasized sanitation as crucial for guest satisfaction. Since COVID-19, the hospitality industry has prioritized comprehensive disinfection, with products like Ecolab's Rapid Multi Surface Disinfectant Cleaner and Wexford Labs' Purefexion Wipes. These advancements, driven by efficiency and safety, cater to guests' expectations and enhance worker experience. The EPA's Safer Choice and Design for Environment logos guide sustainable product choices.

4 min

Loews’ Universal Orlando Portfolio Sees Unprecedented Growth in the First Half of 2025

🏨 Loews Hotels & Co opened the Universal Helios Grand Hotel on April 16 in Universal Epic Universe, Orlando. This 500-room hotel is part of three new hotels launched within 100 days, totaling 11 properties and 11,000 rooms. The hotel features Mediterranean design, a statue of Apollo, and celestial themes. Dining options include Flora Taverna and Lotus Lagoon. Offering 4,648 sq ft of meeting space, it caters to small to mid-sized groups.

2 min

Reimagining a Historic Residence: Belden House & Mews

🏨 Opened in April, Belden House & Mews is a full-service hotel in Litchfield, Connecticut, featuring 31 guestrooms and suites. Champalimaud Design led the renovation of the 1888 mansion, modernizing the Living Room with new furniture and lighting. The property includes a dining room, bar, bathhouse, and a seasonal outdoor pool. Local artists' works and restored historic features enhance its charm. Champalimaud collaborated with The Rug Company, Holland & Sherry, and B&B Italia.

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