George Seli - 10 Minutes News for Hoteliers - Page 2

2 min

Making the Most of Space: From Multiuse Lobbies to Oversized Fitness Centers

🏨 Hotel designers are embracing multifunctional spaces to cater to bleisure needs. Molly Forman from //3877 notes evolving lobbies now blend work, socializing, and relaxation, with work functions moving to lobby co-working areas. At The Talbott in Chicago, the lobby transforms into intimate spaces. The AC Hotel Arlington in Virginia features a fitness center over double the size required by Marriott, aiming to attract high-profile guests. Flexibility and revenue drive these design trends across brands and locations.

4 min

Wyndham’s Partnership With Grubhub Brings Added Value to Both Guests and Franchisees

💰 July 17, 2025, Wyndham Hotels & Resorts partnered with Grubhub across nearly 6,000 U.S. hotels, spanning 20 brands. The collaboration offers delivery with no fees using Grubhub's app or QR codes. Franchisees without full-service restaurants were quick to adopt, seeing improved guest satisfaction and repeat business. The tie-up provides a six-month free Grubhub+ membership. Implementation involved seamless geofencing by Grubhub. Wyndham tracks usage to drive repeat stays and differentiate its brands.

2 min

Serving Up Americana: Recreation at Moxy NYC Downtown

🎲 In August, Recreation at Moxy NYC Downtown, located in Manhattan's Financial District, unveiled a redesigned space. Originally crafted by Stonehill Taylor, the refresh incorporates American walnut finishes and mid-century design elements. Led by Heather Maloney of Definition Design BK, the redesign emphasizes historical authenticity with custom furnishings by Workshop Hospitality. Recreation now offers updated menus featuring mini martini pairings and boxed sushi, enhancing the vintage sports club atmosphere.

6 min

In Lockstep With the Latest Tech: Insights on Advancements and Trends in Guestroom Locks

🚪 Wireless technology is revolutionizing hotel door locks, enhancing security and guest convenience. In June, Resorts World Las Vegas shifted from BLE to NFC for room keys, boosting guest usage from 15% to 44%. NFC keys, integrated with Apple Wallet, offer seamless room access. Online locks, though pricier, provide data for security and energy management. Innovations include modular lock updates and battery-free options. Design trends favor sleek, customizable locks that blend with hotel aesthetics, aligning with a property’s design vision.

4 min

Crafting an Identity: Leading Designers on Imbuing a Hotel With Narrative and Sense of Place

🏨 Kellie Sirna and Studio 11 Design reimagined The Talbott hotel in Chicago's Gold Coast, which joined Marriott's Autograph Collection in May. The redesign features a fictitious character with a global travel theme. Bishop’s Lodge in Santa Fe, revamped by ROAM Interior Design, highlights Native American traditions using local artisans. Natalie Smith notes a shift towards "quiet luxury." Effective hotel design involves collaboration across designers, owners, brands, and procurement teams to align goals and manage budgets.

2 min

‘Love Letter’ to the California Desert: Living Room at Hotel Wren

🏨 Opened in March 2025 in Twentynine Palms, California, Hotel Wren is a reimagined 1940s lodge near Joshua Tree National Park. Owner Jessica Pell, founder of Manola Studio, preserved the 12-room property's historic character while adding elements like hand-painted tiles and a desert-inspired color scheme. Guests often come from Los Angeles, driving 2.5 hours. The hotel offers vintage deadstock fabrics, hand-picked decor, curated readings on nature, and custom millwork by Nik Gelormino. A mural by Kim Swift adorns the space.

10 min

Successful Spas: Best Practices to Meet Guest Expectations and Drive Revenue

🧖‍♀️ Alfredo Gonzalez, JW Marriott Orlando, and Toni Yates, The Spa at Hotel Florence, report steady spa revenue growth, emphasizing wellness trends. Alain Negueloua notes 80-minute massages as new standards. Maggy Dunphy observes a shift to day-use options, highlighting guests' price sensitivity. Sustainability is a priority, with Eminence Organic Skin Care planting over 20,000 trees. Popular treatments include CBD massages, HydraFacials, and touchless options like cryotherapy. Spa designs blend luxury with nature, fostering tranquility and guest satisfaction.

4 min

Aimbridge Hospitality Expands the Reach of Its In-House Marketing Agency

📈 Aimbridge Hospitality's Second Wave, comprising 65 team members, manages marketing for 850 hotels and is expanding globally, starting in Latin America. This in-house agency offers brand strategy, digital marketing, and AI-powered tools, like those used to rebrand The Queen Mary. Recent AI applications allowed for a rapid two-month brand transformation in Miami. Second Wave aims for proactive campaign strategies by leveraging extensive data insights, including ROI and occupancy trends, to inform marketing efforts.

3 min

Streamlining Sustainability: Technology Is Facilitating Green Initiatives

🌎 Emma Cox, ClimeCo's chief commercial officer, highlights a surge in tech solutions aiding hotel sustainability. Over the past 5 years, automated processes have replaced manual ones, facilitating carbon emission calculations and offset purchases for hotels. ClimeCo's Digital Carbon Solutions offers customizable tools that integrate easily with platforms like Hilton's LightStay. Future enhancements may include app-based offset options and loyalty programs supporting decarbonization projects to attract eco-conscious travelers and align with corporate CSR objectives.

1 min

Mountain Modern Sedona: Basecamp for Exploration

🏖️ In May 2025, Crystal Creek Capital launched the Mountain Modern Sedona in Sedona, Arizona, transforming the former Sedona Real Inn & Suites. This 89-room hotel, including oversized guestrooms, studios, and suites, features an outdoor pool, hot tub, and The Den, a restaurant-social hub. Located across eight buildings, it serves as a basecamp for outdoor enthusiasts with amenities like a bike repair station and gear walls. The hotel’s interiors are adorned with Ryan Sheets' nature photography.

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