Guest Contributor - 10 Minutes News for Hoteliers - Page 2

5 min

How Brad Brewer of Agentic Hospitality is squaring off against the forces trying to redefine digital search

📈 Y2K didn't disrupt travel booking, but hoteliers struggled against online travel agencies (OTAs) like Expedia and Booking.com for two decades. Brad Brewer, founder of Brewer Digital Marketing, aims to change this by connecting hotels directly to AI platforms such as ChatGPT. His TravelOS MCP system allows hotels to bypass intermediaries, paying a flat fee instead of commissions. Brewer advocates for hotel independence, data ownership, and fair competition in the AI-driven marketplace.

3 min

Hospitality careers in the AI economy: Why people will still matter most

🤖 By 2033, the U.S. anticipates 1 in 8 jobs will be in hospitality, up from 1 in 25, equating to a 15% annual growth. Salaries will average around $40,000 by 2026. AI will enhance recruitment, improve work environments, and create tech-enhanced roles, boosting employee attraction and retention. AI tools offer instant recruitment feedback and predictive analytics, emphasizing tech integration. Hospitality roles will shift to human-AI partnerships, focusing on meaningful guest experiences.

3 min

Generic luxury in hospitality has come to an end. Here’s what’s coming next.

🏨 MacArthur Place in Sonoma provides an experience tailored for Northern California’s elite tech class, focusing on ecological sensitivity and low-gloss intimacy. DeBruce in upstate New York caters to a rural creative class with a back-to-the-land ethos and a James Beard-recognized food program. The shift in luxury targets subcultures, moving from mass-market chains to culturally specific boutique hotels, emphasizing hyper-personalization and unbranded exclusivity for a unique guest experience.

3 min

The Indiscriminate Home: Why hotels are the exemplar of hospitality

🏨 Hotels serve as temporary homes, offering refuge during disasters, hosting business deals, and accommodating families on vacation. In the U.S., extended-stay hotels now house those priced out of rentals, highlighting a housing gap. These spaces adapt for diverse guests, from executives to evacuees, providing a neutral, flexible environment. As remote work grows, hotels are evolving into future living prototypes—spaces for both triumph and despair. They embody adaptability, offering a familiar yet transient shelter.

3 min

The Indiscriminate Home: Why hotels are the exemplar of hospitality

🏨 Hotels serve as temporary homes for everyone, providing familiar amenities whether in a Marriott in Mumbai or a Hilton in Houston. In the U.S., extended-stay hotels now house those priced out of rentals, exemplifying the flexibility of hotels and exposing housing gaps. They host diverse guests, from business travelers to disaster evacuees, highlighting their adaptability as remote work changes living patterns. Hotels offer neutral spaces where personal stories unfold, ready to accommodate the next visitor.

3 min

Hotels are investing vast sums in AI and other tech. This human element is as crucial.

📈 Hotel industry performance in 2025 shows U.S. profitability dipped for the second year, with stagnant growth in Europe and Asia, and slight growth in the Middle East. Hotels need to adapt with technology and diverse clientele strategies to enhance revenue. Sales teams are shrinking globally due to increased direct online bookings. To achieve growth, investment in sales teams and technology is crucial for maintaining competitive advantage and resilience in fluctuating markets.

4 min

From first glance to full rooms: Winning travelers’ attention during peak season

📈 Travelers in the peak season consider six brands before booking. Hotels can boost demand by partnering with DMOs, offering direct bookings, and using incentives like digital prize wheels. For loyalty, optimize SEO and use centralized booking engines to enhance visibility. Franchise hotels should balance brand consistency and local character, leveraging GDS campaigns and group contracts. Effective channel strategy reduces reliance on single markets, enhancing long-term resilience by catering to diverse audiences.

2 min

6 tips toward driving revenue and a peerless guest experience in your hotel restaurant

🍴 Six tips for boosting restaurant revenue: Highlighting the importance of well-trained staff, strategic process optimization, and consistent dish presentation, restaurants can enhance customer experiences. Effective menu design considering food costs and seasonal ingredients supports profitability. Listening to customer feedback for continuous improvement increases loyalty. Balancing service excellence with financial goals ensures sustainable growth. These insights, contributed by UK-based consultant Trevor Walford, emphasize that operational discipline drives both guest satisfaction and profitability.

4 min

Bad actors: How to protect your hotel against cyber threats

📶 Hospitality leaders face increased cyber threats, notably from Scattered Spider, emphasizing the need for robust security. Loyalty programs, described as "death by a thousand paper cuts," are exploited for fraud, costing millions. Call centers, vulnerable to social engineering, require improved identity verification. A "Zero Trust" model and better vendor governance are essential. Lessons from aviation and finance can help secure digital access and enhance guest trust, positioning hotels as leaders in guest safety and resilience.

4 min

How digital tools are reshaping team accountability and leadership in F&B operations

💻 F&B leaders face economic pressures, labor challenges, and rising guest expectations in 2025. Digital tools transform operations by increasing clarity, reducing micromanagement, and fostering accountability. Managing multi-outlet hotels becomes efficient with centralized digital platforms, enhancing task compliance and consistency. This approach aids talent retention by improving job satisfaction and reducing turnover. Data-driven leadership allows timely interventions, boosting performance. Digitalization enhances hotel culture and performance, providing a competitive advantage.

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