SiteMinder Report Reveals 1.35% ADR Increase in 2025, Highlights Strategic Distribution for UK Hotels
📅 SiteMinder's 2025 Hotel Booking Trends report indicates a 1.35% rise in UK average daily rates to £191.55. Fridays averaged £215, the highest rate. July and August saw ADR increases of 2.4% and 1.7%, respectively. 81% of UK bookings were for one night, higher than the global 73%. UK domestic bookings were 70% of arrivals. G2 Travel joined the Top 12 booking channels. Agoda and TBOHolidays highlight growing Asian travel. Booking.com and Expedia lead with unchanged direct booking positions.
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