ALIS 2026: Where Hotel Growth Is Hiding in a Flat Market (What Operators Need to Know)
📈 Expenses are climbing 5-10% annually while the top line remains flat. In 2025, 30% of hotels managed to grow despite stagnation, as per STR's Isaac Collazo at the ALIS conference. Guest reviews, crucial to 75% of booking decisions, drive pricing power. Kalibri's CEO reports a -1.5% change in occupancy, +0.5% in ADR, and -1.0% in RevPAR, with expenses outpacing revenue. Operational excellence, visibility, and differentiation are key to capturing growth.
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