41% of Independent Hotels in Europe Using AI Tools, with 16% Planning Adoption, Study Shows
💻 London, 23 March 2026: Independent Accommodation Day (24 March) highlights the adoption of AI by independent accommodation providers to enhance efficiency. PwC forecasts 1.5% RevPAR growth and 1.2% occupancy growth in the UK hotel sector for 2026. A survey of 1,485 European hotels reveals 41% of independents use AI, with 16% planning adoption. Meanwhile, 78% of hotel chains use AI, yet only 7% have a company-wide strategy. AI helps independents maintain personalized guest experiences.
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