UK Hotels Risk Losing £3.5 Billion Annually Due to Booking Friction, Profitroom Research Reveals
🏨 £3.5 billion in UK hotel revenue is at risk annually due to abandoned online bookings. Profitroom's study reveals 26.4% of travelers have "rage-quit" bookings, with 69% facing confusion or technical issues. Over half (55%) prefer online travel agents for smoother processes. Ancillary revenue losses total £32.6 million annually, equating to £154,000 per hotel. Simplifying booking could boost extras purchases, as 65% of 2,000 UK adults experienced difficulties adding services. Profitroom stresses the need to streamline direct booking.
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