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Hotel Speak

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Profitroom and IDeaS team up to bring industry-leading revenue optimisation to UK hotel and pub groups

💸 Profitroom partners with IDeaS, launching integration on May 19th for UK users. Hoteliers gain access to IDeaS' AI-powered tools for revenue forecasting and optimization. This collaboration democratizes advanced revenue management for hotel and pub groups of all sizes, enhancing profitability and efficiency. Michael McCartan and Patryk Luszcz emphasize improving competitiveness and simplifying operations. This initiative supports independent operators amid challenges like National Insurance hikes and employment law changes, focusing on delivering excellent guest experiences.
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BWH Hotels Signs New Hotel Partnerships To Fuel Q1 Growth

🏨 BWH Hotels welcomes seven new independent hotels, including Best Western Sheffield City Hotel and The Kings Arms Hotel in Dorset, into its UK portfolio of over 230 properties. The group aims to add 100 hotels and reach 20,000 rooms by 2029. The new additions range from midscale to luxury, enhancing BWH's offerings. Each hotel benefits from global networking, marketing, and loyalty programs while maintaining independence. BWH operates in 100+ countries with 4,200 hotels.
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IDeaS Announces Spotlight, Delivering a New Edge in Demand Generation for Hotel Marketing

📈 In April 2025, IDeaS, a SAS company, launched IDeaS Spotlight in London, a demand intelligence solution for the hospitality industry. Spotlight uses advanced analytics and AI to aid marketers in identifying high-value opportunities and optimizing marketing spend for maximum incremental revenue impact. It allows for quick strategy adjustments and fosters collaboration between marketing and revenue management teams. IDeaS clients will have selective access to the new solution starting July 2025.
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Apaleo unveils Agent Hub, the first AI Agent marketplace for the hospitality sector

💻 Munich, 27th February 2025 - Apaleo, an open property management platform, launched Agent Hub, the first AI agent marketplace for the hospitality sector. Agent Hub aids in building, discovering, adopting, and sharing AI solutions, enabling operational streamlining, guest experience enhancement, and profitability increase. The platform promotes industry collaboration and allows for agent customization without vendor lock-in. AI agents deploy in hours, unlike traditional software implementations that take months. Early adopters benefit from instant guest insights and data handling like TheNew Group’s guest experience agent on Apaleo. Apaleo CEO Ulrich Pilau emphasizes the future of open, flexible hospitality technology that meets real business needs.
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