New Hilton brand puts itself in places customers ‘might not expect’
🏨 Hilton, in 2025, launches its 25th brand, Outset Collection, targeting boutique hotel seekers. Available for bookings starting November, the collection plans over 60 hotels across the U.S. and Canada, with potential for 500. Locations include Moab and Chicago. In 2025's Q2, conversions across 10 Hilton brands exceed one-third of openings. Outset will feature diverse dining options and participate in Hilton Honors, focusing on growing its network by integrating unbranded hotels.
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