HOTELSMag.com - 10 Minutes News for Hoteliers - Page 27

As loyalty program rolls multiply, lodging companies get personal

🏨 Hotel loyalty programs are prioritizing personalized engagement over mere membership numbers. Wyndham Rewards offered an exclusive experience with Penn State University's football team, and half of Wyndham hotel check-ins are by members. IHG One Rewards members spend 20% more and book 10 times more through direct channels, with over 60% of 2024 room nights globally (approaching 70% in the Americas) booked by members. Hyatt's World of Hyatt FIND platform provides over 600 experiences, including a tennis clinic with Stan Smith. Partnerships like IHG with Iberostar Beachfront Resorts and Hyatt with Under Canvas enhance member options. SLH joined Hilton Honors but maintains its independent SLH Club. Credit cards play a major role; Wyndham, IHG, and Hyatt offer cards that maximize member rewards. In 2024, Wyndham Rewards was voted #1 by "USA Today" readers.

Accor expanding its reach in Americas through Royal Holiday Group

🏦 Accor in talks to acquire management of 17 properties across Mexico, Argentina, Puerto Rico, and the U.S., including 3,200 keys. The $79 million deal involves a $130 million renovation over 30 months. Six resorts will join Ennismore's all-inclusive portfolio, with three rebranding as Rixos Hotels. Eleven properties will adopt Swissôtel, Mercure, or ibis Styles branding. Deal closure is anticipated for the second half of the year, pending regulatory approvals.

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Marriott Crystal City hotel to change into new name

🏨 The National Landing Hotel in Arlington, Va., formerly Marriott Crystal City, is undergoing a multi-million-dollar renovation, set to complete in May. The 347-room hotel will feature a new exterior, modernized rooms, public spaces, a restaurant and lounge. It stays open during renovations and will join Marriott Bonvoy's portfolio post-update. The redesign aligns with the National Landing district, including Amazon’s HQ2 and Virginia Tech’s Innovation Campus. Amenities include a 24/7 fitness center and 8,500 sq ft of event space. Located near Crystal City Metro and Reagan National Airport, it offers access to Washington D.C. landmarks and the upcoming National Landing Water Park Food Hall.

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TROBBU opens all-inclusive retreat in Mexico

🏖 TROBBU Boutique Collection launched TROBBU Tulum, a private villa retreat in Mexico's Tulum, offering 10 three-bedroom villas with infinity pools and butler service. The all-inclusive package includes meals, snacks, and themed dining nights. A spa, fitness center, coffee shop, and boutique are upcoming. To celebrate, a 25% discount is available through August, with starting rates at $574 per night for four guests. The all-inclusive rate is $150 per adult and $80 for kids 4-17, free for under fours.

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People on the Move: Rockbridge, Leonardo Hotels Central Europe, The Lowell Hotel, Miiro

🏨 Mike Deitemeyer joins Rockbridge as EVP, bringing extensive hospitality experience including over $1 billion in investment at Omni. Leonardo Hotels Central Europe restructures, with Lisa Mager as head of convention sales, Maja Ziemann as director of sales, Dan Ogen as chief digital and marketing officer, and Marion Schön as director of communication & marketing. Julian Alden joins The Lowell Hotel as director of sales and marketing. Brian Ehrlich appointed as SVP of business development at Remington Hospitality. Andreas Pade and Maximilian Deickert take leadership roles at Rosewood Schloss Fuschl. Laura McIver becomes managing director at Sanctuary Camelback Mountain. The Leading Hotels of the World adds Pia Djupmark and Crescenzo Gargano to its executive committee. Grand Hyatt Vail appoints Fernando Santana as managing director and Michael Scott as F&B hotel manager. Miiro names Stefan Ludwig as GM of The Mansard. Trump International Beach Resort Miami welcomes Jennifer Hiblum as general manager.

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Master of Profit: Why optimizing hotel revenue is only half of the equation

🏨 A webinar by HOTELS Magazine discussed optimizing hotel profitability with industry leaders Dana Cariss (CoralTree Hospitality), Sudharshan Chary (Otelier), and Yohannes Semere (Peregrine Hospitality). Key themes included data consolidation for informed decisions, embracing data-driven culture, labor optimization aiming for less than 3% forecast variance, boosting Total Revenue Per Available Room (TrevPAR), personalized guest experiences, and channel management to increase direct bookings by 5% year-over-year. Investing in technology and employee training for data usage is essential for efficiency and personalization.

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Brookfield acquires stake in Tokyo luxury hotel in $1.6B deal

🏢 Brookfield invested $1.6 billion in Japan's real estate, acquiring a stake in Tokyo's Gajoen complex and a land plot in Greater Nagoya. Gajoen features a luxury hotel, two office towers, and retail spaces with 1.5 million square feet. The Nagoya plot will become a 2.4 million-square-foot multi-tenant warehouse, with construction starting in 2025 and completion by 2027. Japan’s real estate attracts foreign investment due to low interest rates, tourism, and rental yields, with cities like Tokyo, Osaka, and Niseko as prime locations.

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Rosewood boosts Caribbean portfolio with Dominican Republic resort

🏖 Rosewood Hotels & Resorts to open Rosewood Punta Cana in the Dominican Republic by 2029 in partnership with Grupo Puntacana. The ultra-luxury resort will feature 78 suites, including overwater villas, eight dining venues, an Asaya-branded wellness center, and a range of facilities on 50 acres of beachfront within a 15,000-acre resort community. The resort is 10 minutes from Punta Cana International Airport, adding to Rosewood's Caribbean portfolio alongside Rosewood Baha Mar and Rosewood Little Dix Bay, among others.

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