Hilton projects 2025 to be year of ‘travel maximizer’
🏖 In Hilton's annual Trends Report, 2025 is dubbed the 'Year of the Travel Maximizer,' with travelers seeking to balance relaxation with high-impact adventures. Key findings include: 70% of travelers are active on vacations; 58% revisit childhood destinations with their children; 63% value digital room keys; 25% of solo travelers bring pets; 30% travel with 'frolleagues'; 70% of parents consider children's preferences in vacation planning; 50% book restaurants before flights; 25% are sober-curious; revenue from Hilton Worldwide Sport Sales tripled from 2019 to 2024, with youth sports driving 80% of the growth.
Share
