HOTELSMag.com - 10 Minutes News for Hoteliers - Page 5

2 min

Preferred Hotels adds 14 new members

🏨 Preferred Hotels & Resorts welcomed 14 new properties between July 1 and September 30, 2025, expanding into Sweden, Mexico, Spain, Brazil, and the U.S. New members include Backstage Hotel Stockholm with 57 rooms, BON Park Hotel in Mexico with 79 suites, Don Carlos Marbella in Spain with 284 rooms, and Paru Boutique Hotel in Brazil with 20 suites. I Prefer Hotel Rewards, boasting 6 million members, offers 2,500 bonus points on eligible stays.

4 min

Hotels that don’t lean into agentic hotel distribution will become invisible to travelers. Here’s how to stay seen.

🏨 OTAs are reshaping the hotel industry by integrating services like air, hotel, and payments. Expedia's B2B engine generates over $25 billion annually. Hotels lag behind, with outdated tactics like loyalty programs. AI tools like ChatGPT are revolutionizing travel planning, making guests the new distribution channel. Hotels must adapt by retaining, reclaiming, and reinforcing strategies. On average, guests interact with over 40 digital touchpoints before booking. Agentic hotel distribution is key for future competitiveness.

2 min

Crowne Plaza Parramatta set to open in 2029

🏨 IHG Hotels & Resorts partners with Urban Property Group to bring Crowne Plaza Parramatta to Australia's central business district, opening 2029. Located opposite Parramatta Train Station, the 217-room hotel offers an all-day restaurant, lobby bar, rooftop infinity pool, and event spaces. Western Sydney International Airport's 2026 opening boosts accessibility. Parramatta's growth in commerce and culture attracts business and leisure travelers. Crowne Plaza has 14 hotels in Australia and 415 globally.

2 min

Shangri-La Hongqiao Airport and Traders open at Shanghai transport hub

✈ Shangri-La Group has opened Shangri-La Hongqiao Airport and Traders Hongqiao Airport at Shanghai's Hongqiao transportation hub, coinciding with the 8th China International Import Expo. The dual-branded development offers 91 rooms at Shangri-La and 520 at Traders, both connected to Shanghai Hongqiao International Airport and the high-speed rail. Traders features quick check-in/out and smart tech like luggage robots. Nearly 3,000 sqm of event space is available, reflecting a "luxury + efficiency" strategy.

3 min

Hilton to open Conrad Corfu in 2026

🏨 Hilton's Conrad Corfu, opening before summer 2026, will offer 136 rooms and a 200-meter beachfront in southern Corfu. Facilities include three restaurants, two bars, a wellness center, and a kids club. The property features a villa with a custom outdoor terrace by Sophie Deloudi. Managed by Numo Hotels and Resorts, this is their third collaboration with Hilton. Corfu International Airport, receiving over 4 million travelers annually, provides access to the hotel.

2 min

Sonesta adds 18 hotels through Laxmi Hotels partnership

🏨 Sonesta International Hotels Corporation has expanded its portfolio by adding 18 hotels through a partnership with Laxmi Hotels Group. By the end of September, all properties transitioned to the Sonesta Select brand. This is part of Sonesta's strategy announced in 2024 to sell 113 managed hotels, adding 14,803 rooms across 28 states. The 18 new hotels are located in Florida, Georgia, New Jersey, Tennessee, Indiana, Kansas, Massachusetts, North Carolina, South Carolina, and Pennsylvania.

6 min

New hotel brands emerge fast and furious. There’s a reason for that.

🏨 The hotel industry sees continuous brand proliferation with brands like Janu and LivSmart Studios launching recently. Janu Tokyo opened in March 2024, with 12 more destinations planned. LivSmart by Hilton launched in 2023 with two locations in Tennessee and Indiana and over 350 active deals. Brands like Patina and Treehouse are also expanding to meet changing consumer demands, focusing on market gaps and evolving traveler preferences. Hilton's new midscale extended-stay brand began in July 2025.

3 min

Hyatt opening an Andaz hotel in Hong Kong

🏨 Hyatt Hotels Corp. plans to open Andaz Hong Kong Central in 2027 at 118 Wellington Street in Central. The hotel will have 125 guestrooms and suites, a fitness center, and Andaz Village retail hub. Situated in Hong Kong's business district, it aims to blend luxury with local culture. The project is part of Central Crossing, involving Wing Tai Properties and CSI Properties. This venture is part of Hyatt’s expansion in Asia Pacific, including upcoming hotels in Shanghai, Bangkok, and Gold Coast.

1 min

Four Seasons Resort Maui at Wailea names new regional VP and GM

🌴 Four Seasons Resort Maui at Wailea appointed Konrad Gstrein as regional vice president and general manager. Gstrein, who started his Four Seasons career in Maui in 2001, returns after holding leadership roles in Beverly Hills, Toronto, San Francisco, and Las Vegas. The 383-room resort spans 15 acres on Maui's Wailea Coast and includes four restaurants, three pools, and an art collection. Gstrein aims to enhance guest experiences while honoring local culture.

2 min

IHG bringing Kimpton brand to Salzburg, Austria

🏨 IHG Hotels & Resorts, in collaboration with tristar Austria GmbH, will open Kimpton Salzburg in mid-2028, marking the brand's debut in Austria. Located on the Salzach River, the 119-room hotel will feature 11 suites with river and castle views, a fitness center, and meeting spaces. This development is part of a larger project by Midstad. IHG's DACH region portfolio exceeds 5,000 rooms, with 14 hotels in Austria and five more planned.

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