Small Gestures, Big Memories
These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…
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Posts by author
Isaac French
45 posts
World’s Best Treehouses (Part 2)
KOJA – Fiskars, Finland Designed by Kristian Talvitie in collaboration with Polestar (the electric car company!), KOJA is a compact sustainable treehouse designed to minimize environmental impact while maximizing wonder.…
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World’s Best Treehouses
A perfect Spring day. “To walk in nature is to witness a thousand miracles.” — Mary Davis Don’t ever take this for granted, I reminded myself. While all of nature’s…
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The Wisdom of Trees
our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…
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Airport Bathrooms to Mexican Cantinas…
unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…
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World’s Most Terrifying Hotel?
And then came the question of lodging. the visionaries Enter Nardo and Luis—two young dreamers with backgrounds in highline (high-altitude balancing) and a passion for untapped niches. Their unlikely partnership…
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Why I Planted 200 Fruit Trees
This is the same philosophy that guided the creation of The Nook: creating spaces that inspire creation. Nature’s a huge component of that. At minimum, it’s the canvas, and many…
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The Art of Finding Hidden Treasures
A collapsing barn reveals hand-hewn timber-framed treasures—a gorgeous piece of history begging for redemption. Today: one of the most stunning wedding venues in the country. Or maybe it’s an old…
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A Carpenter’s $1M Secret
Then, a devastating blow hit. His wife, pregnant with their first son Ethan, was rear-ended at a stoplight by a drunk driver going over 50 mph. Miraculously, she and their…
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Hospitality is the Ultimate Craft
craft is care Craft is about doing things that don’t scale. In a world where everything is engineered to scale, this kind of care is precious. Care is the cornerstone…
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