The Land Spoke. I Listened.
I was dead set on building a modern cabin village in nature. There was just one problem — I had no land. So each day for months, I scoured Zillow.…
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Posts by author
Isaac French
51 posts
What My Mom Taught Me About Hospitality
Her love showed up in warm meals, washed clothes, made beds, and so many thoughtful touches—often unnoticed, always felt. The best hospitality carries that same spirit. Not flashy. Deeply human.She…
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Lightning, Hail, and Little Arms of Welcome
The wind whipped up, thunder cracked, rain dumped down in torrents, and the ominously dark sky lit up with flashes. And then—KBAANG! A blinding blue flash. The lights went black.…
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Long Menus, Mediocre Meals
Business (and life) works the same way. Excellence is rare. There’s so much mediocrity out in the world. Drive down the road, walk the aisles of your grocery store, browse…
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Our Marketing Department? The First 20 Guests…
1. build something worth talking about Word of mouth marketing is the most successful marketing method in history. Why? Because it leverages genuine trust. There’s no shortcut here. You can’t…
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What Makes a Place Unforgettable
We were raised to glorify God—the giver of all good gifts—in everything. Seen and the unseen, big and small. Helen was raised much the same way, and together we aim…
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Small Gestures, Big Memories
These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…
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World’s Best Treehouses (Part 2)
KOJA – Fiskars, Finland Designed by Kristian Talvitie in collaboration with Polestar (the electric car company!), KOJA is a compact sustainable treehouse designed to minimize environmental impact while maximizing wonder.…
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World’s Best Treehouses
A perfect Spring day. “To walk in nature is to witness a thousand miracles.” — Mary Davis Don’t ever take this for granted, I reminded myself. While all of nature’s…
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The Wisdom of Trees
our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…
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