The Best Hospitality Secret in America
But by the late 90s, the once-respectable farm was weeks from being turned into a suburban cookie-cutter subdivision. Enter Penny and Armin Rembe. New Mexico transplants since the ‘60s, they’d…
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Posts by author
Isaac French
57 posts
A Slice of Our Life and Farm
We have other semi-frequent visitors to our yard from the farm fields surrounding, which gratefully help to keep our lives from growing dull. On a number of occasions, I have…
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Tribute to My Dad
starting over In 2009, in the thick of the financial crisis, my dad felt called to help plant a church community in a rural town in Idaho. He gave the…
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Water Makes Dirt Valuable
By month five, Live Oak Lake was a rocket ship. Every metric cooking. Nonstop occupancy, weekly rate increases, Instagram domination. And the lake was the centerpiece. It showed up in…
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This $1,000 House Will Be a Big Destination
He offered to take it off the owner’s hands, and $1,000 later, it was his. Now, he plans to move the century-old house to the back of his property and…
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Why I Pay Double at This Barbershop
There’s grace here. You feel it the moment you walk in. I pay twice what I’d pay elsewhere and consider it a bargain. The haircut itself is excellent, but the…
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The Land Spoke. I Listened.
I was dead set on building a modern cabin village in nature. There was just one problem — I had no land. So each day for months, I scoured Zillow.…
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What My Mom Taught Me About Hospitality
Her love showed up in warm meals, washed clothes, made beds, and so many thoughtful touches—often unnoticed, always felt. The best hospitality carries that same spirit. Not flashy. Deeply human.She…
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Lightning, Hail, and Little Arms of Welcome
The wind whipped up, thunder cracked, rain dumped down in torrents, and the ominously dark sky lit up with flashes. And then—KBAANG! A blinding blue flash. The lights went black.…
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Long Menus, Mediocre Meals
Business (and life) works the same way. Excellence is rare. There’s so much mediocrity out in the world. Drive down the road, walk the aisles of your grocery store, browse…
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