The Wisdom of Trees
our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…
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Posts by author
Isaac French
42 posts
Airport Bathrooms to Mexican Cantinas…
unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…
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World’s Most Terrifying Hotel?
And then came the question of lodging. the visionaries Enter Nardo and Luis—two young dreamers with backgrounds in highline (high-altitude balancing) and a passion for untapped niches. Their unlikely partnership…
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Why I Planted 200 Fruit Trees
This is the same philosophy that guided the creation of The Nook: creating spaces that inspire creation. Nature’s a huge component of that. At minimum, it’s the canvas, and many…
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The Art of Finding Hidden Treasures
A collapsing barn reveals hand-hewn timber-framed treasures—a gorgeous piece of history begging for redemption. Today: one of the most stunning wedding venues in the country. Or maybe it’s an old…
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A Carpenter’s $1M Secret
Then, a devastating blow hit. His wife, pregnant with their first son Ethan, was rear-ended at a stoplight by a drunk driver going over 50 mph. Miraculously, she and their…
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Hospitality is the Ultimate Craft
craft is care Craft is about doing things that don’t scale. In a world where everything is engineered to scale, this kind of care is precious. Care is the cornerstone…
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Why We Sold Live Oak Lake
But the timing just wasn’t ideal—six months of operating history is far less appealing to buyers than a full year. Plus, our broker didn’t specialize in unique hospitality assets, and…
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Design Matters More Than Ever
Every Saturday morning, usually coffee in hand, I open my friend Hans’ Differentiated Design newsletter. Hans Lorei never misses. But this week, after the California fires, his words hit differently.…
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The Remarkable Story of the Dunlap Hollow A-frame & Cave
Amy’s a stay-at-home mom—they have 3 kids. Bryant’s an engineer by trade, but his 9-to-5 was unfulfilling. In 2018, they started searching for a slice of Hocking Hills, and just…
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