Water Makes Dirt Valuable
By month five, Live Oak Lake was a rocket ship. Every metric cooking. Nonstop occupancy, weekly rate increases, Instagram domination. And the lake was the centerpiece. It showed up in…
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Posts by author
Isaac French
54 posts
This $1,000 House Will Be a Big Destination
He offered to take it off the owner’s hands, and $1,000 later, it was his. Now, he plans to move the century-old house to the back of his property and…
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Why I Pay Double at This Barbershop
There’s grace here. You feel it the moment you walk in. I pay twice what I’d pay elsewhere and consider it a bargain. The haircut itself is excellent, but the…
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The Land Spoke. I Listened.
I was dead set on building a modern cabin village in nature. There was just one problem — I had no land. So each day for months, I scoured Zillow.…
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What My Mom Taught Me About Hospitality
Her love showed up in warm meals, washed clothes, made beds, and so many thoughtful touches—often unnoticed, always felt. The best hospitality carries that same spirit. Not flashy. Deeply human.She…
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Lightning, Hail, and Little Arms of Welcome
The wind whipped up, thunder cracked, rain dumped down in torrents, and the ominously dark sky lit up with flashes. And then—KBAANG! A blinding blue flash. The lights went black.…
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Long Menus, Mediocre Meals
Business (and life) works the same way. Excellence is rare. There’s so much mediocrity out in the world. Drive down the road, walk the aisles of your grocery store, browse…
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Our Marketing Department? The First 20 Guests…
1. build something worth talking about Word of mouth marketing is the most successful marketing method in history. Why? Because it leverages genuine trust. There’s no shortcut here. You can’t…
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What Makes a Place Unforgettable
We were raised to glorify God—the giver of all good gifts—in everything. Seen and the unseen, big and small. Helen was raised much the same way, and together we aim…
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Small Gestures, Big Memories
These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…
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