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Posts by author

Isaac French

78 posts
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  • 2 min

Crowdfunding a Micro-Resort

  • Isaac French
  • 9 September 2024
Tanner and Melissa approached the issue from the perspective of how to serve their local community vs how to extract as much as possible… and it worked! After several meetings…
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  • 1 min

Let’s Make Places That Make Us Feel Alive! (Part 2)

  • Isaac French
  • 3 September 2024
A few days later I ​made a post​ about an old Ford garage that we’d bought a few years before and turned into an outstanding bakery, cafe, and artisan creamery.…
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  • 3 min

Let’s Make Places That Make Us Feel Alive!

  • Isaac French
  • 26 August 2024
And you do this through art, culture, design. Through integrating and harmonizing with nature, because nature is the place everyone naturally feels most alive. A couple good examples of places…
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  • 2 min

Storytelling in Hospitality (and Social Media)

  • Isaac French
  • 19 August 2024
I guess we “went viral.” Spending ~8 hours of the afternoon before (and half the night) writing and rewriting the thread paid off. And it shed a huge light on…
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  • 5 min

If I Had To Build Live Oak Lake All Over Again… (Part 4)

  • Isaac French
  • 12 August 2024
Welcome to Part 4 of the how I’d build Live Oak Lake if I had to do it all over series. ​You can find steps 1-8 in the first three…
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  • 6 min

If I Had To Build Live Oak Lake All Over Again… (Part 3)

  • Isaac French
  • 5 August 2024
Welcome to Part 3 of the how I’d build Live Oak Lake if I had to do it all over series. You can find parts 1-4 in the first two…
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  • 6 min

If I Had To Build Live Oak Lake All Over Again… (Part 2)

  • Isaac French
  • 29 July 2024
Welcome to Part 2 on how I’d build Live Oak Lake if I had to do it all over series. I’ve spent over 6 hours on all 11 steps, and…
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  • 4 min

If I Had To Build Live Oak Lake All Over Again…

  • Isaac French
  • 24 July 2024
I had this idea… I thought that perhaps I could spell out for you in one concise newsletter—if I had to do it all over again—exactly how I’d build an…
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    • 29 August 2026
  • Your Hotel Is Hot on TikTok Go. But AI Got All The Facts Wrong.
    • 31 August 2026
  • Google Launches AI Chat Feature for U.S. Hotel Bookings with Partners Including Booking.com and Marriott
    • 27 August 2026
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    • 2 September 2026
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  • Hotels.com built a business travel mode. The rewards it pays come off your commission.
    • 2 September 2026
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    • 1 September 2026
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    • 31 August 2026
  • Your travel advisor now bills her client. The upgrade at check-in is what she’s selling.
    • 31 August 2026
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    • 30 August 2026
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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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