Airport Bathrooms to Mexican Cantinas…
unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…
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Posts by author
Isaac French
51 posts
World’s Most Terrifying Hotel?
And then came the question of lodging. the visionaries Enter Nardo and Luis—two young dreamers with backgrounds in highline (high-altitude balancing) and a passion for untapped niches. Their unlikely partnership…
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Why I Planted 200 Fruit Trees
This is the same philosophy that guided the creation of The Nook: creating spaces that inspire creation. Nature’s a huge component of that. At minimum, it’s the canvas, and many…
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The Art of Finding Hidden Treasures
A collapsing barn reveals hand-hewn timber-framed treasures—a gorgeous piece of history begging for redemption. Today: one of the most stunning wedding venues in the country. Or maybe it’s an old…
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A Carpenter’s $1M Secret
Then, a devastating blow hit. His wife, pregnant with their first son Ethan, was rear-ended at a stoplight by a drunk driver going over 50 mph. Miraculously, she and their…
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Hospitality is the Ultimate Craft
craft is care Craft is about doing things that don’t scale. In a world where everything is engineered to scale, this kind of care is precious. Care is the cornerstone…
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Why We Sold Live Oak Lake
But the timing just wasn’t ideal—six months of operating history is far less appealing to buyers than a full year. Plus, our broker didn’t specialize in unique hospitality assets, and…
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Design Matters More Than Ever
Every Saturday morning, usually coffee in hand, I open my friend Hans’ Differentiated Design newsletter. Hans Lorei never misses. But this week, after the California fires, his words hit differently.…
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The Remarkable Story of the Dunlap Hollow A-frame & Cave
Amy’s a stay-at-home mom—they have 3 kids. Bryant’s an engineer by trade, but his 9-to-5 was unfulfilling. In 2018, they started searching for a slice of Hocking Hills, and just…
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A Denim Adventure (and lessons from experiential retail)
But what struck me most was the warmth and care of each staff member. They weren’t just selling clothes—they were both passionate about their craft and genuinely welcoming. This was…
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