Isaac French

3 min

Our Marketing Department? The First 20 Guests…

1. build something worth talking about Word of mouth marketing is the most successful marketing method in history. Why? Because it leverages genuine trust. There’s no shortcut here. You can’t…

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2 min

What Makes a Place Unforgettable

We were raised to glorify God—the giver of all good gifts—in everything. Seen and the unseen, big and small. Helen was raised much the same way, and together we aim…

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1 min

Small Gestures, Big Memories

These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…

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1 min

World’s Best Treehouses (Part 2)

KOJA – Fiskars, Finland Designed by Kristian Talvitie in collaboration with Polestar (the electric car company!), KOJA is a compact sustainable treehouse designed to minimize environmental impact while maximizing wonder.…

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1 min

World’s Best Treehouses

A perfect Spring day. “To walk in nature is to witness a thousand miracles.” — Mary Davis Don’t ever take this for granted, I reminded myself. While all of nature’s…

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1 min

The Wisdom of Trees

our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…

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2 min

Airport Bathrooms to Mexican Cantinas…

unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…

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1 min

World’s Most Terrifying Hotel?

And then came the question of lodging. the visionaries Enter Nardo and Luis—two young dreamers with backgrounds in highline (high-altitude balancing) and a passion for untapped niches. Their unlikely partnership…

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1 min

Why I Planted 200 Fruit Trees

This is the same philosophy that guided the creation of The Nook: creating spaces that inspire creation. Nature’s a huge component of that. At minimum, it’s the canvas, and many…

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2 min

The Art of Finding Hidden Treasures

A collapsing barn reveals hand-hewn timber-framed treasures—a gorgeous piece of history begging for redemption. Today: one of the most stunning wedding venues in the country. Or maybe it’s an old…

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Our Marketing Department? The First 20 Guests…

What Makes a Place Unforgettable

Small Gestures, Big Memories

World’s Best Treehouses (Part 2)

World’s Best Treehouses

The Wisdom of Trees

Airport Bathrooms to Mexican Cantinas…

World’s Most Terrifying Hotel?

Why I Planted 200 Fruit Trees

The Art of Finding Hidden Treasures

The Practical Guide to Hotel Automation

2025 SOCIETIES Quaterly 3

The Future of Revenue Management Is Strategic Leadership – LodgIQ

The Future of Hotel Marketing: AI-Driven Visuals with Google Nano Banana

Travel Tech Essentialist #184: Signal

Six standout shrimp dishes on restaurant menus across the country

Extended Stay America’s Client Connect Program Streamlines Business Travel Operations

Rougarou is a new restaurant from Denver’s award-winning Yacht Club team

The Practical Guide to Hotel Automation

2025 SOCIETIES Quaterly 3

The Future of Revenue Management Is Strategic Leadership – LodgIQ

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