Isaac French

1 min

What My Mom Taught Me About Hospitality

Her love showed up in warm meals, washed clothes, made beds, and so many thoughtful touches—often unnoticed, always felt. The best hospitality carries that same spirit. Not flashy. Deeply human.She…

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2 min

Lightning, Hail, and Little Arms of Welcome

The wind whipped up, thunder cracked, rain dumped down in torrents, and the ominously dark sky lit up with flashes. And then—KBAANG! A blinding blue flash. The lights went black.…

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2 min

Long Menus, Mediocre Meals

Business (and life) works the same way. Excellence is rare. There’s so much mediocrity out in the world. Drive down the road, walk the aisles of your grocery store, browse…

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3 min

Our Marketing Department? The First 20 Guests…

1. build something worth talking about Word of mouth marketing is the most successful marketing method in history. Why? Because it leverages genuine trust. There’s no shortcut here. You can’t…

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2 min

What Makes a Place Unforgettable

We were raised to glorify God—the giver of all good gifts—in everything. Seen and the unseen, big and small. Helen was raised much the same way, and together we aim…

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1 min

Small Gestures, Big Memories

These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…

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1 min

World’s Best Treehouses (Part 2)

KOJA – Fiskars, Finland Designed by Kristian Talvitie in collaboration with Polestar (the electric car company!), KOJA is a compact sustainable treehouse designed to minimize environmental impact while maximizing wonder.…

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1 min

World’s Best Treehouses

A perfect Spring day. “To walk in nature is to witness a thousand miracles.” — Mary Davis Don’t ever take this for granted, I reminded myself. While all of nature’s…

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1 min

The Wisdom of Trees

our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…

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2 min

Airport Bathrooms to Mexican Cantinas…

unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…

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What My Mom Taught Me About Hospitality

Lightning, Hail, and Little Arms of Welcome

Long Menus, Mediocre Meals

Our Marketing Department? The First 20 Guests…

What Makes a Place Unforgettable

Small Gestures, Big Memories

World’s Best Treehouses (Part 2)

World’s Best Treehouses

The Wisdom of Trees

Airport Bathrooms to Mexican Cantinas…

LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence

Cendyn brings hotel direct rates into AI search platforms

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

Monthly summary of the hotel openings map: December 2025

CoStar Reports Mixed U.S. Hotel Industry Performance Results in November

Taj Debuts in Cairo; Signs a 300 Key Hotel

Rosewood London put up for sale

Small Luxury Hotels of the World Details Growth Throughout 2025

LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence

Cendyn brings hotel direct rates into AI search platforms

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

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