Isaac French

In 4 years since opening, they’ve built over 600k followers on Instagram, 100% direct bookings, and 90% occupancy. A slam dunk of slam dunks. And 5 years ago, when they…

Despite the pain, I had more to be thankful for on that holiday than ever before. Helen was an angel, and our friends bombarded us with love and support. That…

Tanner and Melissa approached the issue from the perspective of how to serve their local community vs how to extract as much as possible… and it worked! After several meetings…

A few days later I ​made a post​ about an old Ford garage that we’d bought a few years before and turned into an outstanding bakery, cafe, and artisan creamery.…

And you do this through art, culture, design. Through integrating and harmonizing with nature, because nature is the place everyone naturally feels most alive. A couple good examples of places…

I guess we “went viral.” Spending ~8 hours of the afternoon before (and half the night) writing and rewriting the thread paid off. And it shed a huge light on…

Welcome to Part 4 of the how I’d build Live Oak Lake if I had to do it all over series. ​You can find steps 1-8 in the first three…

Welcome to Part 3 of the how I’d build Live Oak Lake if I had to do it all over series. You can find parts 1-4 in the first two…

Welcome to Part 2 on how I’d build Live Oak Lake if I had to do it all over series. I’ve spent over 6 hours on all 11 steps, and…

I had this idea… I thought that perhaps I could spell out for you in one concise newsletter—if I had to do it all over again—exactly how I’d build an…