James Beeson

🍻 BrewDog, the first carbon negative beer company since 2020, decided to let its carbon negative claim lapse due to high carbon credit costs. CEO James Arrow cited the need to focus on reducing emissions within their operations. The market for carbon credits has become unsustainable with low-quality schemes. BrewDog plans to invest instead in its Lost Forest tree planting project. In December 2023, the ASA criticized BrewDog for not substantiating its beers' carbon negative credentials. Earlier, poor weather caused the loss of saplings in their Lost Forest project, despite a £1.2m grant from Scottish Forestry.