James Bland

📈 James Bland of BVA BDRC discusses the robust nature of the hotel sector against brand fatigue. KitKat introduced three new flavors in 2025: salted caramel, hazelnut, and double chocolate. IHG acquired the Ruby Hotels brand for €110.5 million, expanding their brand portfolio to 20. With global hotel operators approaching 50 brands each, such as Accor, the focus is on catering to diverse consumer experiences. Brand importance influences only 9% of consumer decisions, yet 53% reflect brand-driven selections. IHG's investment in Ruby Hotels is expected to yield financial benefits, further indicating the industry's trend towards more personalized offerings.