Jan Mazur

🏨 Bürgenstock Resort, Lake Lucerne, hosted the 101 Executive Summit 2026, uniting hospitality leaders. Discussing hospitality's role amid global divisions, panelists Dietmar Müller‑Elmau, Matthias Winkler, Chris K. Franzen, Simone Müller, and Kuno Spirig, led by Gaudenz Looser, emphasized hotels as neutral meeting spaces. Key insights highlighted the operational reality of diversity, respect as an operational necessity, and technology's supportive role. The event underscored the industry's enduring mission: welcoming diverse guests with respect and excellence.