#hospitalitycontracts #franchise #hoteloperators #tpos | Jenny Naylor | 13 comments
🏨 2025, hosted by Keystone Law. Location: Not specified. Participants: Timothy Walton (Marriott), Winston Zahra (Troo Hospitality), Alyona Antonenko (Keystone), Jens Blomdahl (KSL Capital Partners). Key insights: Aligning owners' ROI and brands' investment needs; hybrid "manchise" agreements; transparency in fee structures; performance testing beyond financial metrics; need for flexibility in contracts due to unpredictability. Emphasis on dialogue, adaptation, and trust in agreements rather than numerous clauses.
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