Jeremy Jauncey

1 min

In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

In the past, travel brands optimized for SEO, social, or storytelling. Now, they need to optimize for AI. Whether it’s ChatGPT, Google’s AI Mode or Perplexity, AI is now the…

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Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. A tourism strategy that rewards contribution over consumption, and it’s working. Tourists in Copenhagen can help maintain a…

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1 min

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

Visit Italy’s new ‘99% of Italy’ campaign reveals the hidden cost of social media’s influence on travel patterns. While 70% of international visitors squeeze into just 1% of Italy’s territory,…

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1 min

What if Netflix could rebalance tourism… | Jeremy Jauncey

What if Netflix could rebalance tourism… not just boost it? Netflix shooting in Venice for Season 5 of Emily in Paris reveals a blind spot in entertainment-driven travel marketing. A…

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2 min

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. In China, they’re booking trips directly from the videos they watch. When people are…

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1 min

I've just left Google's offices with a realization that changes everything for travel brands. | Jeremy Jauncey

I’ve just left Google’s offices with a realization that changes everything for travel brands. Google is now indexing content from Instagram Professional accounts, so posts can show up directly in…

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In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

What if Netflix could rebalance tourism… | Jeremy Jauncey

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey

I've just left Google's offices with a realization that changes everything for travel brands. | Jeremy Jauncey

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bwhhotels.com

Are we there yet?Ah…..not even close.

Rockwell Group designs art deco-influenced Manhattan restaurant

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