Jeremy Jauncey

1 min

For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional… | Jeremy Jauncey

For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional.…

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1 min

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a new one is… | Jeremy Jauncey

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a…

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1 min

In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

In the past, travel brands optimized for SEO, social, or storytelling. Now, they need to optimize for AI. Whether it’s ChatGPT, Google’s AI Mode or Perplexity, AI is now the…

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Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. A tourism strategy that rewards contribution over consumption, and it’s working. Tourists in Copenhagen can help maintain a…

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1 min

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

Visit Italy’s new ‘99% of Italy’ campaign reveals the hidden cost of social media’s influence on travel patterns. While 70% of international visitors squeeze into just 1% of Italy’s territory,…

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1 min

What if Netflix could rebalance tourism… | Jeremy Jauncey

What if Netflix could rebalance tourism… not just boost it? Netflix shooting in Venice for Season 5 of Emily in Paris reveals a blind spot in entertainment-driven travel marketing. A…

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2 min

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. In China, they’re booking trips directly from the videos they watch. When people are…

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1 min

I've just left Google's offices with a realization that changes everything for travel brands. | Jeremy Jauncey

I’ve just left Google’s offices with a realization that changes everything for travel brands. Google is now indexing content from Instagram Professional accounts, so posts can show up directly in…

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For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional… | Jeremy Jauncey

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a new one is… | Jeremy Jauncey

In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

What if Netflix could rebalance tourism… | Jeremy Jauncey

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey

I've just left Google's offices with a realization that changes everything for travel brands. | Jeremy Jauncey

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

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Overtourism is fake news. Here’s why (4/5). 💥 The fourth myth: overtourism creates an impression of permanence. Too many tourists harm the destination. In reality, it’s often about peaks: too many… | Jeroen Bryon, Ph.D

Yesterday at Destination AI, discussions revolved around a common theme: hospitality leaders seeking permission to implement AI without compromising the human touch. Here's the reality: you're… | Adam H.

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