Jeremy Jauncey

2 min

For years, the travel industry has measured success by looking backwards. Arrivals, occupancy, spend, satisfaction – all of these tell us what's already happened. But in 2026, tracking who’s arrived… | Jeremy Jauncey | 29 comments

For years, the travel industry has measured success by looking backwards. Arrivals, occupancy, spend, satisfaction – all of these tell us what’s already happened. But in 2026, tracking who’s arrived…

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2 min

After over a decade of working with tourism boards, airlines and hotels around the world, I’ve learnt this one thing above all others. Behind every brand redefining how travel is marketed, a CMO is… | Jeremy Jauncey

After over a decade of working with tourism boards, airlines and hotels around the world, I’ve learnt this one thing above all others. Behind every brand redefining how travel is…

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2 min

Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation. Rafat… | Jeremy Jauncey

Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation.…

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2 min

Five hoteliers shaping the future of hospitality | Jeremy Jauncey posted on the topic | LinkedIn

IOI Properties Group Appoints New Assistant General Manager Of Hospitality Management – Lee Fong Tan IOI Properties Group Berhad (IOIPG) proudly announces the appointment of Ms. Tan Lee Fong as…

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1 min

The next era of hotel branding is about individuality at scale. Yesterday, Hilton announced Outset Collection, a lifestyle brand targeting independent hotels. With more than 60 properties already in… | Jeremy Jauncey

The next era of hotel branding is about individuality at scale. Yesterday, Hilton announced Outset Collection, a lifestyle brand targeting independent hotels. With more than 60 properties already in development,…

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1 min

Faroe Islands' innovative approach to overtourism: self-navigating itineraries | Jeremy Jauncey posted on the topic | LinkedIn

📸 Before we posted a single “pretty picture”, we asked one question: What do travellers actually want to know about you? When I started working with Finca Curubanda, the temptation was…

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1 min

For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional… | Jeremy Jauncey

For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional.…

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1 min

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a new one is… | Jeremy Jauncey

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a…

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1 min

In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

In the past, travel brands optimized for SEO, social, or storytelling. Now, they need to optimize for AI. Whether it’s ChatGPT, Google’s AI Mode or Perplexity, AI is now the…

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1 min

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. A tourism strategy that rewards contribution over consumption, and it’s working. Tourists in Copenhagen can help maintain a…

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For years, the travel industry has measured success by looking backwards. Arrivals, occupancy, spend, satisfaction – all of these tell us what's already happened. But in 2026, tracking who’s arrived… | Jeremy Jauncey | 29 comments

After over a decade of working with tourism boards, airlines and hotels around the world, I’ve learnt this one thing above all others. Behind every brand redefining how travel is marketed, a CMO is… | Jeremy Jauncey

Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation. Rafat… | Jeremy Jauncey

Five hoteliers shaping the future of hospitality | Jeremy Jauncey posted on the topic | LinkedIn

The next era of hotel branding is about individuality at scale. Yesterday, Hilton announced Outset Collection, a lifestyle brand targeting independent hotels. With more than 60 properties already in… | Jeremy Jauncey

Faroe Islands' innovative approach to overtourism: self-navigating itineraries | Jeremy Jauncey posted on the topic | LinkedIn

For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional… | Jeremy Jauncey

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a new one is… | Jeremy Jauncey

In the past, travel brands optimized for SEO, social, or storytelling. | Jeremy Jauncey

Copenhagen just launched one of the smartest responses to overtourism I’ve seen. | Jeremy Jauncey posted on the topic | LinkedIn

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