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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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Posts by author

Jeremy Wells

3 posts
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  • 2 min

Low ADR isn’t the disease—it’s a symptom. | Jeremy Wells

  • Jeremy Wells
  • 11 July 2025
Low ADR isn’t the disease—it’s a symptom. And too many hoteliers keep treating it like the actual problem. Push harder on sales… Tweak dynamic pricing… Add a clever campaign or…
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  • 4 min

The Big Lie: Why the Best Hotels Don’t Sell Rooms—They Sell Stories

  • Jeremy Wells
  • 14 March 2025
If you own or operate a hotel, what business are you in? If you answered “the hotel business,” you might already be losing ground. The best hotels—the ones with deep…
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  • 2 min

Is “Storytelling” in Hospitality Misunderstood?

  • Jeremy Wells
  • 14 March 2025
Is “Storytelling” in Hospitality Misunderstood? The short answer is YES—and I’ll admit, I’ve been guilty of using the term too loosely. A recent conversation made me rethink how I talk…
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