Jeremy Wells

2 min

Low ADR isn’t the disease—it’s a symptom. | Jeremy Wells

Jeremy Wells
11 July 2025

Low ADR isn’t the disease—it’s a symptom. And too many hoteliers keep treating it like the actual problem. Push harder on sales… Tweak dynamic pricing… Add a clever campaign or…

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4 min

The Big Lie: Why the Best Hotels Don’t Sell Rooms—They Sell Stories

Jeremy Wells
14 March 2025

If you own or operate a hotel, what business are you in? If you answered “the hotel business,” you might already be losing ground. The best hotels—the ones with deep…

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2 min

Is “Storytelling” in Hospitality Misunderstood?

Jeremy Wells
14 March 2025

Is “Storytelling” in Hospitality Misunderstood? The short answer is YES—and I’ll admit, I’ve been guilty of using the term too loosely. A recent conversation made me rethink how I talk…

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