Tripadvisor Sees Traffic Decline from AI Overviews, Considers 'Strategic Alternatives' (Again) | Joan Sanz
📈 TripAdvisor faces a business model issue, not an AI problem. Traffic has been declining for years as the platform fails to reward content creators. Unlike YouTube, X, and Twitch, TripAdvisor has not monetized user-generated content. Despite owning the platform, content machine, user database, and advertiser relationships, TripAdvisor hasn't activated a creator economy. Emulating successful models like Viator, which provides commission structures, could rejuvenate its business by rewarding the creators driving its content value.
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