John Lockyer

📈 U.S. hotels brace for the 2026 FIFA World Cup, expecting 1.24 million international visitors, with 742,000 being additional trips. Labor costs pressure profit margins, with RevPAR to rise 0.6% and inflation at 2.4%. Forecasting becomes crucial, aligning staffing with demand intelligence. Hotels using data-driven forecasts manage operational complexities better, reducing burnout and optimizing profitability while maintaining service standards.