Why Visibility Unlocks Guest Satisfaction – Leora Halpern Lanz
📚 Award-winning hospitality marketing leader Leora Halpern Lanz, Associate Professor at Boston University's School of Hospitality Administration, discusses visibility's impact on guest satisfaction. Using a hotel case study, she emphasizes the importance of both physical and digital visibility for enhancing guest experiences and satisfaction scores. Her book, "Developing Your Marketing Mindset," offers insights for hospitality professionals. Tune into the podcast “Developing Your Marketing Mindset” for more practical tips on transforming visibility into value for your business.
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