Lana Cook

Business intelligence software plays an integral role in strategic decision-making for hotels, but not every system is created equal.  Generic BI tools require time and effort to configure data and…

How is your hotel being perceived online?  From reviews and social media posts to PR coverage, there is a lot of information flowing about your property. But how can you…

Since the release of ChatGPT to the public in November 2022, the potential of artificial intelligence has been a hot topic. While the discussion around it is sometimes overhyped, there…