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Larry Mogelonsky P. Eng.

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The Seven Deadly Sins of Hotel Marketing If you haven't done so already, it’s time to start thinking about how you are going to make this year different. Based on my experience helping hotels around… | Larry Mogelonsky, P. Eng.

🛌 "Who?": Hotel marketers worldwide. "When?": Annually. "Where?": Globally. "What?": Key strategies to avoid marketing pitfalls. "How?": Avoid the 'Seven Deadly Sins'—Pride, Sloth, Wrath, Greed, Envy, Lust, Gluttony. Pride: Keep marketing plans practical. Sloth: Learn from past mistakes. Wrath: Focus on campaigns. Greed: Justify pricing strategy. Envy: Engage on social media. Lust: Stick to budgets. Gluttony: Shift focus from OTAs to digital presence.
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My First Hotel Job High school was ending, and my father encouraged me to find a summer job. I was 15 years old. I took the bus downtown. My journey ended at the Quality Inn. The employment office… | Larry Mogelonsky, P. Eng.

🚘 Who? A 15-year-old high school student. When? Summer job search after high school. Where? Quality Inn. What? Became a car valet staff. How? Offered a job by Marcel, HR Manager, at $0.90/hour plus tips. Lacking driving experience, took informal lessons. Crashed a 4-door Chrysler at 15 MPH due to poor brakes, resulting in termination. Reflects on short-lived hotel career and later return to hospitality 20 years later.
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5-Star Hotels: What makes them different? You've read so much verbiage regarding the 5-star property, and my goodness, I've been one to contribute to this pile! But let's set the story… | Larry Mogelonsky, P. Eng. | 13 comments

💰 5-star hotels rely on human capital, not just luxury amenities. While physical elements like guest rooms and ambiance matter, staff quality is crucial. Despite investing heavily in decor, poor service can ruin the experience. Human capital appears as a cost on the P&L, while capital expenditures face less scrutiny. Reducing labor increases property NOI, benefiting bonuses tied to EBITDA. Consider reallocating funds from luxury items, like a $2,000 lamp, to team training for better service.
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Our crystal ball: What is in store for 2026? 1. AI: The ‘blabbing’ is non-stop. But what are you doing about it? If you are an owner or a GM, ask your team to put together an action plan… | Larry Mogelonsky, P. Eng.

📱 2026 predictions highlight AI's integration in hospitality, urging owners to develop action plans. Wellness shifts beyond massages, demanding spa updates. 5-star hotels thrive, while 4-star counterparts struggle. Younger guests favor mocktails over wine, shifting focus. The Experience Economy's importance grows. Tech advancement is key, balancing back-of-house efficiency with guest interaction. Social media strategies evolve, focusing on targeted influencers. Team support is crucial, with inflation stabilizing, efficiency remains vital. Robots improve but aren't prominent this year.
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