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Lauren Feiner

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  • 10 min

Breaking down the DOJ’s plan to end Google’s search monopoly

  • Lauren Feiner
  • 2 December 2024
📰 In a court ruling next year, Google may face various antitrust remedies, including the possibility of selling its Chrome browser. The DOJ's request last week aims to dissolve Google's perceived search monopoly. Google currently holds around 60% of the US browser market through Chrome. Judge Amit Mehta declared Google an illegal monopolist in general search services and search text advertising. Proposals suggested include not only divesting Chrome but also sharing search data and avoiding self-preferencing. Such changes could significantly impact Google's business, with potential revenue losses from search data syndication alone predicted to be up to 10%, akin to Meta's $10 billion hit from Apple's privacy policy. The trial set for April, with a diverse range of outcomes, could see billions shaved off Google's empire and a reshaped digital landscape.
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