Leighton Osbourne Senior Manager Content and Communications

🏠 30.6% of respondents in a hospitality trends report see changing guest needs as a top challenge. Skift event in London highlights volatility and generational shifts in travel. Live tourism is rising with travelers spending thousands on events. The global pet population is at 1 billion; pet-friendly hotels like Busan Signiel offer specialized packages. Government actions against short-term rentals may benefit hotels but also lead to room rate competition. UK introduces electronic travel authorization (ETA), potentially affecting tourist flows. Authentic experiences are preferred over opulence by younger generations. 2025 identified as a year of significant change and opportunities for the hospitality industry.