What really defined the travel industry in 2025? – TNMT
🗺️ In 2025, TNMT surveyed travel trends, revealing AI dominated 35% of media articles, followed by Transformative Travel's wellness focus. Google tested autonomous booking, while Booking.com and Expedia expanded AI use. Viral Travel saw TikTok and Booking.com partnerships boost bookings, marking a 62% rise in Jet2's loyalty. Restricted Travel was impacted by geopolitical tensions, as cities like Barcelona implemented overtourism measures. Despite AI's initial lead, experts favored Transformational Travel, highlighting travel's human-centric nature.
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