AI-Powered Flight Booking Faces Uncertainty Over Traveler Trust and Control of Customer Data, Study Finds
✈️ In 2031, AI significantly impacts travel booking, but trust issues remain. A Bain experiment shows AI relies more on OTAs than airlines, with cleaner data from intermediaries. In one scenario, AI assistants recommend itineraries, but human intervention is needed due to incomplete data. Users hesitate to let AI handle transactions due to security concerns. Despite AI advancements, airlines still face rising infrastructure costs without controlling key transactions, highlighting a future where AI owns user intent but not the booking process.
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