LODGING Staff - 10 Minutes News for Hoteliers - Page 17

2 min

AHLA Announces 2026 Officers, Board, and Executive Committee

🏨 In 2026, in Washington, D.C., Liam Brown of Marriott International will chair the AHLA board of directors, with Thom Geshay as vice chair and Jon Stanner as secretary/treasurer. Brown retires in June 2026 after nearly 40 years, with Geshay succeeding him. Mitch Patel, former chair, remains on the board. The AHLA leadership prepares for a "mega decade" of global events, supporting over 2 million U.S. hotel industry employees.

2 min

Choice Hotels Launches Marketing Campaign Centered on Travel Values

🏨 Choice Hotels International, based in North Bethesda, Maryland, launched a global marketing campaign on January 20, 2026, featuring actor Keegan-Michael Key. The multi-channel campaign, developed with 72andSunny New York and dentsu X, includes 30- and 15-second commercials on TV and social media platforms. The campaign highlights Comfort Hotels, Cambria Hotels, and the Choice Privileges rewards program, aiming to demonstrate travel value and meaningful experiences.

2 min

Hunter Advisors Announces Sale of Courtyard & Residence Inn Knoxville Cedar Bluff

🏨 Hunter Advisors sold the Courtyard and Residence Inn Knoxville Cedar Bluff hotels in Knoxville, Tennessee. Situated off I-75 and I-40, these 78-key, three-story Marriott hotels are near key regional attractions and over 200 restaurants. The Courtyard offers a Bistro and meeting space, while the Residence Inn caters to extended stays with in-room kitchenettes. Tim Osborne, senior VP, noted Cedar Bluff’s strong performance, attracting investor interest due to location and market strength.

2 min

Pivot Adds FORTH Atlanta to Its Management Portfolio

🏨 ATLANTA, Georgia—Pivot, the lifestyle division of Davidson Hospitality Group, will manage FORTH Atlanta in the Old Fourth Ward. The 16-story property features a 196-room luxury hotel, including 39 extended-stay rooms, four dining options, a 9,700 sq ft event space, a pool, and a 20,000 sq ft fitness center. Additionally, Forth Club offers an exclusive social club experience. New City Properties highlights the hotel’s role in connecting the community with local landmarks like Ponce City Market.

1 min

CoStar: U.S. Hotels Report Full-Year Occupancy and RevPAR Declines for the First Time Since 2020

🏨 Arlington, Virginia—In 2025, U.S. hotel occupancy dropped to 62.3% (down 1.2% from 2024) with RevPAR at $100.02 (down 0.3%), while ADR increased to $160.54 (up 0.9%). New York City led the top 25 markets in occupancy (84.1%), ADR ($333.71), and RevPAR ($280.71). San Francisco saw significant ADR (up 6% to $225.82) and RevPAR gains, while St. Louis had a 6.5% occupancy increase. Las Vegas experienced a 10.9% RevPAR drop.

2 min

Sojern Expands Partnership With Red Roof

🏨 San Francisco: Sojern, acquired by RateGain, partners with Red Roof to implement an AI Concierge solution. This rollout, expanding from a 2024 partnership, automates guest interactions across 700+ properties. In Q4 2025, Red Roof saw a 6.64% boost in quality metrics and 3.14% rise in social scores. The platform enhances guest experiences, reduces front desk load, and integrates AI for efficient service, aligning with Red Roof's innovation goals.

3 min

Hilton Shares Findings From Its Why We Gather Report

📅 MCLEAN, Virginia—In 2026, Hilton's "Why We Gather" Report reveals key trends in meetings and events. Conducted with Ipsos, the survey of over 3,000 adults from the U.S., U.K., and India shows 84% value bringing their authentic selves to work events. Nearly half (49%) attend to meet new people, while 67% find AI assistance beneficial. Wellness and cultural experiences are crucial, with 67% needing downtime to stay engaged, and 38% preferring solo recharging.

1 min

Noble Investment Group Acquires 14-Property Portfolio

🏠 ATLANTA, Georgia—Noble Investment Group announced the acquisition of 14 WoodSpring Suites properties, part of their branded long-term accommodations strategy. These properties are located in diverse U.S. markets and represent a core component of Noble’s BLTA growth pipeline. The acquisition reflects Noble's focus on high-quality assets through off-market sourcing, aiming for durable income and long-term value. Dustin Fisher, principal at Noble, highlighted the minimal near-term capital requirements and strong operating foundation of these assets.

2 min

Atari Hotels Phoenix Unveils Design Plans

🏖️ Phoenix, Arizona—In late 2026, construction will start on the Atari Hotels Phoenix by Atari Hotels and Intersection Development. The 90,000-square-foot property will feature a 20,000-square-foot concert center for 2,000 people, a 10,000-square-foot esports venue, and nightlife spaces. It will include 19 suites and 72 rooms, symbolizing Atari's founding year, 1972. The design, inspired by “Tron” and “Blade Runner,” will feature responsive surfaces and LED-lit elements.

1 min

AquaRev Water Launches Hotel Pool Savings Assessment

📈 AquaRev Water launched a Hotel Pool Operating Savings Assessment in Honolulu, Hawaii, aimed at reducing pool operation costs. The program helps quantify savings on water, chemicals, and maintenance hours. Key elements include chemical input reviews, water loss estimation, system configuration checks, and an ROI model with savings estimates. It offers a simple, in-line solution compatible with existing systems, certified by NSF/ANSI 50 and WQA, to improve performance without adding staff burden.

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