LODGING Staff - 10 Minutes News for Hoteliers - Page 27

2 min

JLL Announces Sale of Sheraton Phoenix Downtown

🏨 PHOENIX, Arizona— Sheraton Phoenix Downtown, a 1,003-room hotel, was sold by JLL's Hotels & Hospitality group in one of Arizona’s largest hotel sales. Built in 2008 and renovated for $45 million in 2020, the 33-story hotel features 112,000 square feet of meeting space. Located near the Phoenix Convention Center, its amenities include a 4,300-square-foot fitness center, three dining venues, and an outdoor pool. The sale highlights Phoenix's dynamic lodging market.

1 min

Peachtree Group Announces Opening of Tru by Hilton Huntsville

🏨 Peachtree Group opened a 98-room Tru by Hilton in Huntsville, Alabama, near Boeing, NASA, and the FBI’s Huntsville campus. This is Peachtree’s sixth hotel opening in 2025. The hotel, located close to key government contractors and Redstone Arsenal, features open social spaces, complimentary breakfast, a 24/7 market, a fitness center, and lounge areas. Peachtree’s hospitality division manages the hotel, emphasizing the area's robust aerospace and defense industries.

2 min

Ledgestone Hospitality Announces Opening of First La Quinta Inn & Suites in Phoenix Area

🏨 Phoenix, Arizona—On November 13th, Ledgestone Hospitality opened the La Quinta Inn & Suites by Wyndham Phoenix West/Glendale/Tolleson, a new 95-room hotel. Owned by Build AZ, led by Dr. Tushar Gohel and Shital Patel, the hotel held a ribbon-cutting with the West Valley Chamber of Commerce. Highlights include free WiFi, complimentary breakfast, and a fitness center. Alise Hannebaum is COO of Build AZ, with Steve Clinkenbeard attending to support the La Quinta Del Sol prototype launch.

2 min

AHLA President and CEO Testifies Before Congress

📈 Rosanna Maietta, CEO of the American Hotel & Lodging Association, testified in Washington, D.C., highlighting the economic impact of hotels, which generate nearly $900 billion in GDP and $83 billion in tax revenue annually, supporting 1 in 25 U.S. jobs. She urged legislative action as the U.S. prepares for global events like the World Cup and 2028 Olympics. Maietta presented four policy recommendations, including H-2B visa expansion and restoring Brand USA funding. Rising operating costs challenge the industry post-pandemic.

2 min

AHLA President and CEO Testifies Before Congress

🏨 In Washington, D.C., Rosanna Maietta, CEO of the American Hotel & Lodging Association, testified before the House Energy and Commerce Subcommittee to highlight hotels' economic impact. Travel and tourism generate nearly $900 billion GDP and $83 billion in tax revenue, supporting 1 in 25 American jobs. Post-pandemic recovery remains challenging with rising costs. Maietta advocated for policy changes, including visa reforms, Brand USA funding, preventing a government shutdown, and supporting the American Franchise Act to bolster the industry.

4 min

SiteMinder: U.S. Travelers Turn to Familiar Brands When Researching Hotel Bookings

🛑 U.S. travelers' reliance on familiar hotel brands tripled to 14% in 2026 from 5% last year, per SiteMinder's report. Direct bookings rose to 40%, surpassing the global 28% average. In 2026, 52% plan domestic travel, up from 49%. U.S. named a "dream destination" by 10% globally, topped by Japan at 17%. AI usage in booking rose to 4%, with 71% of U.S. travelers desiring AI features like price alerts. Event-driven travel appeals to 63%, with a focus on quality experiences.

4 min

SiteMinder: U.S. Travelers Turn to Familiar Brands When Researching Hotel Bookings

📍 Fourteen percent of U.S. travelers prioritize familiar hotel brands, tripling last year's 5%. In 2026, 52% plan domestic travel, a slight increase from 49%. Direct bookings rose to 40% from 36%, outpacing the global average of 28%. AI use in trip planning reached 4%, with 7% among U.S. Gen Zs and Millennials. The desire for travel is growing, with 49% globally planning more trips. Quality is key, as 58% prefer premium rooms.

Azul Hospitality Group Announces Debut of EMRE at The Ava Hotel, Curio Collection by Hilton

🏨 In August 2025, Azul Hospitality Group celebrated the opening of The Ava Hotel, Curio Collection by Hilton, in Paso Robles, California. This 151-room hotel now features EMRE, its signature restaurant led by chef Julien Asseo. Located downtown, it's a joint venture with Paso Robles Hotel Partners and Peachtree Group. The hotel includes 6,500 sq. ft. of event space and three dining venues: EMRE, Pine Street Bistro, and Esperanza on The Rooftop.

3 min

Choice Hotels Announces Expansion Into Africa With Three Hotels in Kenya

🏨 Choice Hotels International is expanding into Africa, signing three franchises in Kenya to open by early 2026. One property near Maasai Mara and two in Nairobi. By 2030, they aim to add 15 more across sub-Saharan and southern Africa. The EMEA portfolio now has nearly 64,000 rooms, growing 7% year-over-year. Internationally, they aim to double profitability by 2027, with recent expansions in Australia and Canada, generating approximately $3 billion in gross rooms revenue.

1 min

CoStar Reports Mixed U.S. Hotel Industry Performance Results in October

📅 October 2025, Arlington, Virginia—U.S. hotel occupancy decreased for the eighth month year-on-year to 65.8%, a 2.4% drop. ADR increased 1.5% to $167.71, while RevPAR fell 0.9% to $110.35. New York City had the highest occupancy at 89.4% (-1.6%). Tampa, Florida (62.5%), and St. Louis, Missouri (63.1%) reported the lowest occupancies, with Tampa affected by post-Hurricane Milton demand. Top 25 markets outperformed others in occupancy and ADR.

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