Thompson Hotels Announces Partnership With BERO
🍻 Thompson Hotels partners with BERO, an alcohol-free beer by Tom Holland, for a year-long collaboration starting in 2026. This includes product integration, events, and content across U.S. locations like Austin. Aimed at wellness-focused guests, the partnership offers non-alcoholic options from check-in to community events. Initiatives kick off with a Dry January activation. Amar Lalvani of Hyatt highlights the collaboration’s alignment with cultural and lifestyle experiences.
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