Skift and Mews Report Highlights Shift From Room-Based Performance to Guest-Centric Measures
📈 Skift and Mews's 2025 report in New York highlights a shift in hospitality from room-focused metrics to guest-centric ones like Revenue per Available Guest (RevPAG). Ennismore generates over 60% of revenue from non-room sources. Mews platform saw a rise in non-room bookings from 1,179 to 2,223 hotels between 2024 and 2025, with reservations increasing over 230%. Technology, such as AI tools, enables tailored services, enhancing guest experiences and boosting long-term growth.
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