LODGING Staff - 10 Minutes News for Hoteliers - Page 44

2 min

BWH Hotels Announces Launch of AutoClerk Atlas Property Management System

💻 Phoenix, Arizona—In February 2025, BWH Hotels introduced AutoClerk Atlas, powered by HotelKey, as their new property management system. Bill Ryan, BWH Hotels' CTO, highlighted its scalability and ease of use, enhancing guest and staff experiences. Features include one-day onboarding, automated payments, and deep connectivity. HotelKey's Aditya Thyagarajan and CEO Fareed Ahmad emphasized operational excellence and innovation. This collaboration aims to simplify hotel processes and improve guest interactions.

3 min

Aimbridge Hospitality Accelerates Strategic Growth With a Focus on Performance and People

🛌 Aimbridge Hospitality, based in Plano, Texas, highlighted its growth strategy at the Lodging Conference on October 6. Chris O’Donnell was named president of select service, while Allison Handy became chief commercial officer. Aimbridge is managing the 150-room VOCO Kissimmee Orlando and will oversee Nashville's tallest tower, featuring 400 rooms, opening in 2028. The company's new All-Inclusive Division signed two properties in the Dominican Republic. Investments in AI tools and career advancement initiatives are enhancing operational excellence and staff retention.

2 min

Placemakr Launches First Arizona Pop-Up Property in Downtown Phoenix

🏠 Placemakr launches a pop-up property in downtown Phoenix, Arizona, at 311 North 1st Avenue. The property features 120 units, including studios, one-bedrooms, and two-bedrooms, within a 769-unit complex. Amenities include a pool, outdoor terrace, fitness center, and co-working spaces. Designed for "bleisure" travelers, stays range from one night to one year. This expansion follows recent launches in San Antonio, Pittsburgh, and Salt Lake City, highlighting Placemakr's growth in dynamic submarkets.

2 min

Enseo Whitepaper Finds Opportunities for Guestroom Digitization

📰 Enseo, headquartered in Plano, Texas, released a whitepaper, "The Power of Connections – Speed, Service, and Value Driving the Digitized In-Room Guest Experience." This report highlights the escalating guest expectations for in-room technology, like premium streaming and smart-home automation, particularly in upscale and luxury segments. Enseo emphasizes the importance of technology convergence and exceptional service to enhance guest satisfaction, urging hoteliers to adopt cost-effective solutions amid high operational and CapEx costs.

1 min

Americas Best Value Studios by Sonesta Launches as Brand Expansion

🏨 Sonesta International Hotels Corporation launched Americas Best Value Studios by Sonesta, an extended-stay brand extension of Americas Best Value Inn, in Newton, Massachusetts. The brand targets value-driven, long-term accommodations with amenities like kitchenettes and bi-weekly housekeeping. Pet-friendly facilities and morning coffee service are standard. The new brand aims to meet increasing demand in the extended stay segment, focusing on secondary and tertiary markets.

2 min

Signia by Hilton Indianapolis Tops Off

🏨 Indianapolis, October 2025: The Signia by Hilton Indianapolis hotel, set to be the city's tallest, is 62% complete and on track to open by fall 2026. Located in downtown Indianapolis, it features 800 rooms and nearly 100,000 square feet of meeting space, including Indiana's largest 50,000-square-foot ballroom. The $625 million project, funded by hotel revenue bonds, involves partners like AECOM Hunt and Ratio Design. The hotel will directly connect to the Indiana Convention Center and Lucas Oil Stadium.

1 min

DKN Hotels Awarded Management of TownePlace Suites in Wildomar, California

🏨 DKN Hotels will manage and provide pre-opening advisory for a new TownePlace Suites by Marriott in Wildomar, California, scheduled to open in 2027. The 102-suite hotel, developed by American Redevelopment Solutions, LLC, will be part of Wildomar's Baxter Village Project, featuring a Kaiser Permanente medical office, 204 apartments, and 67 single-family homes. This will be Wildomar's first hotel, offering access to Temecula Valley Wine Country.

3 min

Outset Collection by Hilton Becomes Company’s 25th Brand

🏨 Hilton, headquartered in McLean, Virginia, launches its 25th brand, Outset Collection, as part of its Lifestyle portfolio. Launching with 60 hotels in development, Outset targets over 500 future locations in the U.S. and Canada. Bookings open in November, and hotels begin operations later in the year. In Q2 2025, one-third of Hilton's openings were conversions across 10 brands. This strategic expansion follows Hilton’s success with Curio and Tapestry Collections, emphasizing flexibility and unique identities.

4 min

Dazzler Select by Wyndham Launches as Brand Expansion

📍 **Wyndham Hotels & Resorts**, October 2025, Parsippany, New Jersey, launched Dazzler Select by Wyndham. The initiative targets over **16,000 independently owned economy hotels** in the U.S., aiming for **50 new openings in five years**. The first location is Magic Moment Resort & Kids Club in **Kissimmee, Florida**. The brand offers a flat monthly fee and access to Wyndham’s resources. **Millennials** and **Gen Z**, totaling **4.3 billion globally**, prioritize travel, averaging **five trips annually**.

1 min

TownePlace Suites by Marriott Charlotte LoSo Opens

🏨 SREE Hotels opened TownePlace Suites by Marriott Charlotte LoSo in Charlotte, North Carolina. The 136-suite hotel was converted from a Hyatt House and renovated. It's managed by General Manager Michael Thomas. Located near Lower South End, it offers proximity to Charlotte Douglas International Airport and other attractions. The property features one- and two-bedroom suites with modern amenities, a fitness center, an outdoor pool, and 1,140 sq ft of meeting space.

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