BWH Hotels Shares Development Updates at Annual Convention
📅 BWH Hotels held its annual convention in Seattle with more than 3,000 attendees. In the past year, they generated $8.5 billion in revenue and saw a 25% increase in app bookings. The Best Western Rewards loyalty program reached 64 million members. Key announcements include a new website and app launch in 2026, a partnership with Tripadvisor for the 2026 FIFA World Cup, and several international expansions with 300 deals signed. WorldHotels aims for 250 properties by 2026.
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