Auberge Collection Debuts New Brand Identity
🏨 Auberge Collection, based in Bethesda, Maryland, announced its rebranding to reflect its expanding luxury portfolio. Recent openings include Collegio alla Querce in Florence and The Woodward in Geneva. Upcoming locations are planned for London, Dallas, Miami Beach, Houston, and Puerto Rico. Dan Friedkin, chairman, emphasizes the brand's focus on unique experiences, while CEO Christian Clerc highlights this natural evolution to accommodate their growing global presence.
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