Maciej Czajka

How to calculate the average length of stay and why it matters for your revenue

The average length of stay (ALOS) is an essential metric for any hotel. It shows how long guests typically stay and has a direct impact on your revenue. In 2023,…

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GOPPAR: A practical guide to hotel profitability in 2025

The hospitality business is a balancing act. While occupancy rates and revenue growth are essential pieces of the puzzle, neither tells the whole story of profitability. For 2025 and beyond,…

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5 min

Is TRevPAR the key hotel metric in 2025?

The hospitality industry is set for significant changes in 2025. Shifts in guest expectations, economic uncertainty, and the rapid adoption of technology are reshaping how hotels operate. Metrics like RevPAR…

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Essential guest retention strategies for hotels in 2025

Keeping guests coming back is the foundation of great hospitality. It is well-known that retaining existing guests costs significantly less than acquiring new ones – according to the Harvard Business…

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15 min

Six trends in guest communications for hoteliers to consider in 2025

The number of hotel tech solutions related to guest communications continues to expand on the market. Which services are likely to become a standard? What type of benefits can they…

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Hotel Marketing in 2025: The Complete Guide to Growing as a Hotelier

Whether you are a seasoned hotelier or brand new in the hospitality industry, you know marketing plays an essential role in attracting as many travellers as possible and optimising the…

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5 min

Hotel rebooking: Strategies to maximise repeat stays

Repeat guests are not just a sign of great service – they are a lifeline for any successful hotel business. Securing rebookings is far more cost-effective than attracting first-time guests,…

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