A Look at the Guó Cháo Coffee Trend in China – Exclusive F&B Insights on Saladplate!
☕ In July 2025, Luckin Coffee, China’s largest coffee chain, boasted over 22,000 stores domestically and approximately 4,000 internationally. China’s branded coffee outlets surged by 58% last year, surpassing the US with over 49,000 locations. Luckin Coffee's collaboration with Moutai led to the viral success of the Jiangxiang Latte, selling 5.42 million cups on launch day, featuring Moutai liquor-flavored milk with 0.5% alcohol, embracing the Guó Cháo movement.
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