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  • 2 min

ReGuest and opensmjle Celebrate First Partner Event with Nearly 60 Partners at ITB Berlin 2026

📅 Who? ITB Berlin 2026 attendees, ReGuest & opensmjle booth team. When? During the ITB Berlin event in 2026. Where? Berlin, Germany. What? The booth was busier than ever despite the event's smaller scale; celebrated the first-ever Partner Event with nearly 60 partners. How? Through the introduction of a new Partner Program and hosting numerous events and reunions. The team's energy and collaboration highlighted the event, making it a memorable and successful experience.
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  • 1 min

Uber Eats Highlights the Pitfalls of Overreliance on OTAs for Hospitality Loyalty Programs, Urges Direct Bookings

💸 Uber Eats' recent actions serve as a cautionary tale for the hospitality industry. The complaint from Accor loyalty program managers is that direct loyalty is perceived as costly, but this view is misleading. When 70% of distribution relies on third parties, businesses become mere tenants, losing control over customer data and relationships. Sebastien Bazin suggests OTAs should only introduce guests, emphasizing the importance of direct bookings to maintain margins and customer loyalty.
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  • 4 min

El Calafate's Tourism Thrives on Perito Moreno Glacier's Unique Equilibrium and Growing Experience Economy

🌏 El Calafate, Argentina's adventure tourism hub, thrives thanks to the Perito Moreno Glacier's 250 km² ice spectacle. Offering diverse experiences, from walkways to 3.5-hour ice treks, it caters to various visitor demographics. 🎒 El Chaltén complements with trekking, while local ranches and gastronomy enhance stays. Operating year-round poses challenges with peak demand from December to February. Sustainability is crucial, balancing tourism with conservation within the 727,000-hectare Los Glaciares National Park.
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  • 1 min

AltexSoft Analyzes Global Hotel Groups' Structures, Branding, Revenue, and Market Impact on Hospitality Industry

🏨 AltexSoft, with credit to Paul van Alfen, analyzes major hotel groups globally, focusing on branding, ownership, and strategies. Key players include Marriott, Hilton, Best Western, Hyatt, Accor, InterContinental, H World International, Choice Hotels, and Wyndham. The article explores hotel group structures, ownership types, and their industry impact, providing insights into market dominance and competitive strategies in hospitality. Read more [here](https://lnkd.in/gCapSksH). #hotels #hospitality
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  • 2 min

Air France La Première Redesign Showcases Intentionality in Luxury Travel Experience with Unique Suites and Services

✈️ Air France's La Première offers a $20,000 luxury experience with just four suites per plane, featuring Jacquemus pajamas, Ducasse menus, and Porsche transportation to the gate. This three-year redesign focuses on intentionality in every detail, from the drive to the lounge to the flight. Hotels can learn from this by enhancing every guest journey touchpoint, using constraints creatively, and defining a unique signature. Details, not budget, can create memorable experiences.
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  • 3 min

Shiji's Horizon Distribution Partners with Omnibees to Connect Latin American Hotels to China's CN Booking Platform

📰 Barcelona, March 10, 2026 – Shiji announces a strategic partnership with Omnibees, boosting Latin American hotel connectivity through CN Booking, China's major B2B platform. Omnibees, with over 9,000 hotels, expands its global reach, especially into Asia. Shiji, serving 91,000 hotels globally, enhances its technology solutions. Omnibees sells 50 million room nights annually and operates in 45 countries. This partnership opens new revenue streams and strengthens global hospitality connections.
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  • 3 min

Marriott and Hyatt Shift to Family-Centric Lodging Amid Rising Demand for Child-Friendly Hotel Spaces

🏨 Families are a growing force in hospitality, often choosing hotels based on children's preferences. Multigenerational trips are rising, with parents increasingly combining business and leisure ("Bleisure"). While 39% of parents would pay 50% more for family-friendly accommodations, hotels typically offer minimal amenities like cribs. Marriott and Hyatt are responding by expanding non-traditional lodging options, while smarter designs transform standard rooms into family-friendly spaces. Creating dedicated kid zones can boost satisfaction, loyalty, and positive reviews.
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  • 3 min

Ruby Bea Hotel in Florence Opens with Shiji Enterprise Platform for Enhanced Guest Experience and Operational Efficiency

🏨 September 12, 2024, Florence: The new Ruby Bea Hotel, featuring 118 rooms, opens on the edge of the historic city center. Powered by Shiji's technology for streamlined operations, the hotel combines Renaissance charm with modern luxury. The integration, achieved in hours, enhances guest service with features like guided check-in workflows. Ruby Hotels, founded in 2013, has 19 locations and is expanding globally. Shiji, a leader in hospitality tech, supports over 91,000 hotels worldwide.
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Cloud Migration and Smarter IT Systems Can Significantly Reduce Energy Waste in Hotels, says Industry Report

💻 Hotels are focusing on reducing energy consumption by modernizing IT infrastructure. Outdated server rooms drive up energy use and costs. Cloud migration and smarter networks lower waste and improve efficiency. Key strategies include reducing hardware, enhancing cybersecurity, and adopting remote monitoring to cut emissions. Digital workflows minimize paper waste. Regular audits and gradual upgrades enhance sustainability, prolong hardware life, and decrease operational expenses, aligning IT initiatives with ESG goals.
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