Gloria Thalasso & Hotels transforms its distribution model, reaching 45% in direct sales
💸 Gloria Thalasso & Hotels in Gran Canaria and Lanzarote increased direct sales from 2.7% in 2014 to 45% of total sales by 2025. In collaboration with Mirai since 2014, they implemented a new website, booking engine, digital marketing, and the Omnichannel Contact Center. Metasearch campaigns achieved 99% coverage, while calls achieved a 37% conversion rate. The Mirai Twin 3D shopping process improved interaction and conversion, enhancing guest-centered service and sustainability focus.
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