Mark Reichle

Over 70% of global travelers prioritize authentic, local experiences. Studies from Booking.com and Skift show a shift towards Craft Lodging, which emphasizes authenticity, character, and personal touch. Independent properties benefit from this trend, offering distinct character and personalized service. Larger brands are adapting by allowing more service personalization and local partnerships. Authenticity is becoming a baseline expectation in hospitality, aligning with values like sustainability and community impact. Craft Lodging is reshaping the future of travel.