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Marta Warren

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  • 3 min

When Google’s AI Becomes Your Travel Agent: Which Hotels Make the Cut?

  • Marta Warren
  • 18 November 2025
📅 Google has introduced AI-powered features in Search, allowing users to plan trips and find deals from a single prompt. I tested this by asking Google to suggest family-friendly hotels for Christmas in London. Results included Park Plaza Westminster Bridge, Royal National Hotel, and Hilton London Metropole, among others. The AI derives suggestions from sources like Tripadvisor and Facebook, emphasizing the importance of being present in these platforms for hotel visibility. Visibility now depends on user-generated content and niche sites as much as traditional SEO.
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