The Death of Online Booking Tools as We Know Them
📡 Steve Singh, Executive Chairman of Spotnana, criticizes Online Booking Tools (OBTs) for being antiquated and not keeping pace with technological advancements. Google’s Project Mariner, an AI model named Gemini 2.0, emerges as a game-changer, capable of handling travel arrangements autonomously. The article suggests that OBTs may become obsolete within five to seven years if they do not evolve. AI tools offer efficiencies, but Travel Management Companies (TMCs) must adapt, focusing on personalized services and leveraging AI to enhance their offerings.
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