Martina Lazarova MBA

🏨 HOTCO 2026 Vienna showcased the future of hospitality. Martin Stolfa highlighted the Agentic Channel for improved product descriptions, while Jan Popovic discussed new revenue streams. Oliver Csendes presented a case study achieving 97% forecast accuracy in Hungarian tourism via real-time data. Shmulik Yehezkel addressed security solutions, and sports-hotel collaborations emerged as a trend. The event, organized by Horwath HTL and others, featured panels like ‘Meet the Next GEN’, inspiring young talent and promoting dynamic brand discussions.