The restaurant industry’s biggest trend in 2026? It’s not AI. It’s not personalization. It’s Loyalty program! While everyone’s racing to add AI and hyper-personalization to their customer… | mathias coudert
🍽 Chipotle and Starbucks are set to revamp their loyalty programs in 2026, focusing on affordability rather than AI or personalization. In early 2025, Chipotle faced declining foot traffic, although 90% of app orders came from loyalty members, contrasting with 20% for in-venue. The trend highlights a shift towards points, tiers, and tangible value for the majority, while only 1% of customers seek personalized experiences. Understanding customer preferences is key to this strategy.
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