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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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Posts by author

Mathias Coudert

18 posts
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  • 3 min

Who’s Worth Listening To?

  • Mathias Coudert
  • 22 September 2025
🔍 In today's digital era, traditional criticism faces challenges. Economic constraints have dulled professional critics, with legacy media losing prestige and budgets. Example: New York's Le Chêne restaurant received glowing reviews despite mediocre food. Online reviews suffer manipulations like extortion and biased rankings. Influencers prioritize algorithm-driven content over genuine critique, offering free meals in exchange for coverage. Ultimately, reliable recommendations might come from trusted friends rather than critics or algorithms.
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  • 3 min

At the end, loyalty always win

  • Mathias Coudert
  • 2 September 2025
📊 Sweetgreen's $425 million loss over three years results from poor decisions and tech investments that didn't pay off, leading to customer dissatisfaction. Delta introduced limited edition Air Force 1 sneakers for employees. Fragrance sales have surged in the past two years, signaling a shift in luxury. The invite-only dining model promotes loyalty by focusing on community. Google launched The Pixel Journal app, leveraging personal data. Tech and hospitality industries should recognize the value of detailed, meaningful customer insights.
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  • 2 min

The Venn Diagram of Super Travel App

  • Mathias Coudert
  • 11 August 2025
💻 Toast and Amex announced a partnership to enhance personalized dining experiences at restaurants. This collaboration leverages purchase history to tailor service and implement dynamic pricing. While Amex adds value for cardholders, restaurants gain insights into guest preferences, potentially altering pricing strategies. Additionally, Gen Z's trend of logging life events in digital calendars offers valuable, specific data for AI, paving the way for future hospitality innovations. Concerns about privacy persist, highlighting the importance of responsible data use.
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  • 3 min

Would you book it?

  • Mathias Coudert
  • 23 June 2025
📈 Trip.com is using the "blind box" sales tactic, reminiscent of Dragon Ball Z card buying, to boost travel excitement post-revenge travel era. Starbucks integrates AI for staff efficiency amidst COVID-induced labor shortages. Nearly 50% of Gen Z singles use AI for dating, paralleling hotel guest experiences. Snap acquired a social calendar app, and Tinder offers double-date setups, emphasizing multiplayer modes. U.S. customs processing for 747s involves lengthy queues due to limited agents and fingerprint scans, with hopes for Web3-based identification improvements.
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  • 3 min

Trains are so back!

  • Mathias Coudert
  • 17 March 2025
📌 Ronnie Fieg, founder of Kith, faced community backlash in Manhattan for trying to push through a paddle project despite known opposition to racket sports and similar rejections in the past. Alex Wilcox, founder of JSX, is creating an alternative to legacy airlines and pricy private jets by targeting the middle segment. Train travel is resurging due to environmental concerns, convenience in Europe such as Paris to Amsterdam being faster by train, and the appeal of scenic journeys with 70% of Millennials and Gen Z favoring enjoyable journeys. The Not an Hotel brand in Japan offers a hybrid model where members buy into a property portfolio, enabling access to various luxurious properties like Tokyo penthouses and beach villas in Okinawa, reflecting changing attitudes towards property ownership among young professionals who may rent primary residences while investing in vacation homes.
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  • 3 min

Dogs, Coffee & why Taco Bell rocks.

  • Mathias Coudert
  • 11 March 2025
🐶 In 2024, dogs became a rising trend, which is expected to grow in 2025 with hotels pampering pets. Two weeks prior, Sophie Amoruso highlighted that traveling with K9 Airlines from LA to London can be cheaper considering extra costs for standard airlines. Beverage trends are noteworthy for 2025, with Taco Bell emphasizing it at their "Live Más Live" keynote. Speakeasies may see a resurgence due to tariffs, inciting ideas like "SpeakCheesy" for smuggled cheeses. Wine AI raises concerns over cultural homogenization in vineyards. The Rockefeller Center's 2021 Christmas tree was transformed into houses, an extreme Airbnb experience.
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  • 2 min

Hotel > Airbnb > Hotel

  • Mathias Coudert
  • 27 January 2025
🏨 After years of competition from Airbnb, the hotel industry is experiencing a resurgence. Historical parallels are drawn to French craft guilds, which set high standards and were disrupted during the French Revolution. The hotel sector faced similar disruption from short-term rental platforms, leading to market saturation and inconsistent service. Hotels are now being favored for their reliability and regulated quality assurance, like the star-rating system which ensures consistent standards, such as in five-star French hotels. Travelers are shifting back to hotels for dependable, quality experiences.
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  • 3 min

Anti-personalisation is the new personalisation!

  • Mathias Coudert
  • 9 December 2024
📍 In 2024, 68% of people value personalization in travel. Yet, despite 220+ countries, popular travel photos often feature similar destinations like Greece. New York City's 25,000 restaurants are overshadowed by 30 cultural hotspots. Kyle Chayka highlighted how algorithms standardize culture globally, resulting in uniform coffee shops. Starbucks offers 170,000 drink combinations, but faces criticism for causing decision fatigue. People tend to seek shared experiences and status, not personalization. The late Paul Bocuse's restaurant, with its fixed menu, remains in demand, suggesting that unique offerings trump personalization. Building a distinctive identity creates brand loyalty over commoditized personalization.
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