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Posts by author

Mauricio Prieto

54 posts
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  • 6 min

Travel Tech Essentialist #167: Simply Human

  • Mauricio Prieto
  • 5 February 2025
This article was written by Mauricio Prieto. Click here to read the original article Einstein said that the five levels of cognitive prowess, in ascending order, were: smart, intelligent, brilliant,…
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  • 6 min

Travel Tech Essentialist #165: Person, Inc.

  • Mauricio Prieto
  • 5 January 2025
This article was written by Mauricio Prieto. Click here to read the original article The human element is reshaping tech leadership, with personal brands outperforming corporate messaging and tech CEOs…
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  • 5 min

Travel Tech Essentialist #164: Tensions

  • Mauricio Prieto
  • 22 December 2024
This article was written by Mauricio Prieto. Click here to read the original article Travel innovations create tension between what we expect and what we desire. In this issue, I…
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  • 2 min

Analyzing the 2025 Travel Predictions

  • Mauricio Prieto
  • 21 December 2024
This article was written by Mauricio Prieto. Click here to read the original article What You Think vs. What You Want The results are in from your votes to the…
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  • 5 min

Travel Tech Essentialist #163: The Era of Ideas

  • Mauricio Prieto
  • 14 December 2024
This article was written by Mauricio Prieto. Click here to read the original article In this issue, I explore a fundamental shift in travel: from a world where execution was…
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  • 10 min

From Zero to IPO: Building eDreams Before the Playbooks

  • Mauricio Prieto
  • 10 December 2024
This article was written by Mauricio Prieto. Click here to read the original article Our Journey Building Spain’s First Unicorn Note: I originally wrote this at the invitation of Ruben…
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  • 6 min

Travel Tech Essentialist #162: Heretics

  • Mauricio Prieto
  • 2 December 2024
This article was written by Mauricio Prieto. Click here to read the original article From bold visions for the future of travel to sales paradoxes to thoughtcrime conferences, some of…
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  • 4 min

21 Ridiculously Specific Travel Tech Predictions for 2025

  • Mauricio Prieto
  • 20 November 2024
This article was written by Mauricio Prieto. Click here to read the original article (One might actually happen) “It’s tough to make predictions, especially about the future” — Yogi Berra…
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  • 5 min

Travel Tech Essentialist #160: Loyalty

  • Mauricio Prieto
  • 11 November 2024
This article was written by Mauricio Prieto. Click here to read the original article Loyalty goes beyond just points and perks; it’s what keeps customers coming back, builds personal reputations,…
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  • 5 min

Travel Tech Essentialist #159: Smart

  • Mauricio Prieto
  • 2 November 2024
This article was written by Mauricio Prieto. Click here to read the original article In this edition, we explore how AI is enabling smarter bookings, better answers, and even reuniting…
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