Posts by author

Mauricio Prieto

69 posts
View Post
  • 7 min

Travel Tech Essentialist #155: Control

📝 The article discusses the importance of control in user experiences, with examples from travel AI and a restaurant game. Propellic sponsors the newsletter and offers marketing insights for travel marketers. Ahref’s travel SEO guide was the most clicked link in the previous newsletter (#154). Google’s NotebookLM is used to create a podcast-like audio from the Travel Tech Essentialist Newsletter. Rex Woodbury's Egg Theory proposes that AI should balance automation with user contribution. Alex Kremer applies Egg Theory to travel AI, emphasizing user involvement. Personalized Google Docs and Maps are becoming popular travel guides. B2B purchasing decisions are driven by fear, favoring incumbents over startups. Andreessen Horowitz's SPEEDRUN program plans to invest $23 million in seed startups. B2B travel tech startups are modernizing hotel technology stacks. A dice roll promotion at Dishoom restaurant increases customer engagement and sharing on social media. Brands communicate distinct messages, impacting user perception. U.S. VC-backed companies saw a decade-high in flat and down funding rounds in the first half of 2024. The article concludes with a list of job openings in the travel tech industry.
View Post
Share
View Post
  • 6 min

Travel Tech Essentialist #151: Choice

📈 The Travel Tech Essentialist newsletter discusses the impact of choice overload and the need for confidence in selections. Travel products increased from 500 in 2010 to 10,000 by 2024, with Travelport advocating for better content management. The importance of seamless travel experiences is emphasized, with coordinated efforts in countries like Saudi Arabia, Singapore, and the UAE serving as examples. British Airways Holidays and Globetrender report 23% of UK consumers are inspired by TikTok for holidays, with 66% of 18-24-year-olds using it for ideas. US corporate travel spending is projected to reach 2019 levels by 2024's end with a 14-15% annual growth. Deloitte reports that 73% of travel managers expect increased spending in 2024. A December 2023 survey shows 38% of Gen Z and millennials prefer traditional travel agents. Spanish startup Exoticca raised a €60 million Series D, Faye raised $31 million in Series B, Holisto raised $10 million, Byway secured £5 million in Series A, and Valpas closed a €4 million Seed round.
View Post
Share